chief operating officer
Shreeji Integrated Resources Limited
Total des années d'expérience :33 years, 5 Mois
Key Result Areas:
• Shouldering responsibility to establish New Product Category for Company :- Develop, Design,
Procurement, Marketing, Local Distribution, Certification & Export for entire Range of Home Appliances &
Lighting Products .
International
Market.
Key Result Areas:
• Collaborating with Procurement Team for Export Products requirement transforming Product Category into
GREEN ENERGY range to establish and exploring International MARKETS starting with West & South Africa.
Accomplishments:
• Significantly contributed in setting up Export division.
• Steered efforts in initiating international for GEEPAS Brand.
• Played vital role in expanding product range.
Key Result Areas:
• Shouldered the responsibility of handling activities related to Procurement, HR & Administration and
Manpower.
Accomplishments:
• Steered efforts in exploring new product concept in West African market; which resulted in 24 m $.
Sales
Key Result Areas:
• Created sales infrastructure and achieved sales target for the company.
• Accountable for modification of products as per the market requirement.
• Handled imports activities i.e. general trading, electronics, two wheeler & three wheeler automobiles and
products.
• Negotiated with suppliers regarding the price & delivery of order.
• Developed new service station and maintain existing service stations.
• Carried-out spare parts sales and procurements.
Accomplishments:
• Augmented revenue by 198% and market share by 29% through the implementation of INK BLOT &
distribution strategies.
• Developed strategic and operational sales plans which resulted in 165% increase in overall sales ad 29%
gross margin.
• Amplified client base by 40% through maintain effective relationships, dealers loyalty programs and after sales
support.
• Identified target markets and established successful plans to develop them, thereby bringing in 10.74 bn Naira
/ US$ 95.9 Million worth additional revenue.
• Led & supervised a team of 6 Senior Brand Managers & 14 Brand Managers for managing 4 companies under
SMBA GROUP business spanning 4 brands in NIGERIA (revenue of 10.74 BN Naira / 95.9 M $
Develop new product,
Set marketing campaign
Manpower management - appointment & training
Setting SOP for Sales, Marketing, Distribution
Launch New product in region - pre launch and test market,
Develop Distribution Network,
Focus on Primary and secondary sales,
Product Visibility Drive,
Develop new distributors in remote location - Rural network development .
Increase width & Depth of distribution.
Focus on primary and secondary sales
Appoint distributors.
Marketing activities.
Marketing as key subject
Bachelor degree in commerce as accountant being main subject.