Senior Fashion Designer
Rifah couture
Total years of experience :14 years, 4 Months
1) Worked as the head designer as well as creative director, with specific task from seasonal collection planning, adequate fashion forecasting to trend anticipation.
2) Directing colour and design development
3) Creative Fashion Stylist to manage brand, shoot and collaborative magazine campaigns based on its character
4) Planning with Marketing and Brand Managers with innovative concepts and ideas for brand development and promotions.
5) Strong bridge between Patttern masters, Embroiders, tailors from planning to research with timely participation from research to care and finishing.
6) Quality and Care Supervision.
1) Designer of label that was primarily based on India's textile heritage and craftsmanship.
2) From basic tunics to hand-woven ensembles, with research based on my keen research and innovation based on my travel to all the small scale industries and crafters all over India.
3) Engaged in textile motif development, weaving, printing and develpoment techniques.
4) Head of fabric sourcing team from India's richest cultural and textile oriented cities.
1) Stylist and Designer of films, advertisement campaigns and commercials
2)Based on Story board and concepts from creative professionals like Director, Production designers, ideas are gathered and executed the costumes and suggested the ideal styles for the characters keeping brand values.
3)keeping budget and aesthetics in mind collected the necessary props, fabrics and miscellaneous things for the shoot
4)worked with all the leading celebrities, known media proffesionals in both print and video commercials
5)completed more than 5 films and more than 100 plus commercials as the senior designer and costume director(included in portfolio)
Bachelors in fashion Design from India's pioneer design school with specialization in fashion arts and communication , from 2005 to 2009. Completed the Bachelor's with 72 percent , covering all the essential subjects and electives in fashion design.
