Assistant Manager
club Mahindra Resort
Total years of experience :14 years, 5 Months
taking care of resorts marketing activities
• Advertisement & PR
• Sales & Marketing Promotion -Digital, Social, Trade Marketing Promotional Materials
• Retail Development Product Launches Team Management
• Manage BTL and Field Marketing activities Manage ATL and Branding activities
• Successfully launched Spandex product in market
• Sourcing POP, Various Vendors related products as per market requirements Season promotional calendars activity plan related sales
• Looking after outdoor media such as Hoardings / General stores & highway branding / Wall painting / Shutter Painting / Bus / Train Panels / Vehicle Painting / Traffic Signages.
• Coordination with NPD team for successful launch of new products
• Provide smooth availability of Merchandising material like POS, POP, On shop- In shop displays across Zones
• Promotional Activities such as corporate / dealer gifting which includes items Scribbling pads / Pens / Paper Inserts / Bags / Gift articles / POP items.
Handling team of 4 Visual Merchandising executive various parts of region taking care and giving brief about new product launches offers and doing smooth execution for various media in marketing as per session plan yearly, sourcing various vendor and agency related new
requirement basis.etc
Responsibilities
• Plan, Design and executed the strategic business plan after approval from the Vice President.
• Plan, conceptualize, coordinate for production & Execution for Retail Assets, POS, Merchandising, Shop In Shop displays at Retail Shops .
• Plan, Monitor and ensure the ATL&BTL activities are executed as per plan
• Preparing Annual POS/ Retail Plan & budget (At zonal / State level) to meet specific market requirement.
• Manage ATL and Branding activities
• OOH Activities
• Exhibitions Events
• Coordinate with sales department
• Retail visibility & BTL activity guideline development and monitoring
• Identify and develop vendors for various Marketing Processes
• Executing and delivering within the budget and expected performance standards
• Worked with Agencies and POP Vendors
• Vendor management for various materials designing and supply .
• Promotional Activities such as corporate / dealer gifting which includes items Scribbling pads / Pens / Paper Inserts / Bags / Gift articles / POP items.
• I have around 3+ years of experience in the field of event management and marketing• My aim to take on larger responsibilities has prompted me to lookout for new opportunities.• Concept Selling.
• Marketing Intellect and Aptitude.
• Good selling skills and ability to create valuable and feasible marketing strategy
• Strong negotiation skills
• Strong planner and problem solver who readily adapts to change, works independently and exceeds expectations.
• High level of drive, initiative and self-motivation.
• Good interpersonal skillss
• Able to juggle multiple priorities and meet tight deadlines without compromising quality.
• Provided efficient event management for executive assistants.
• Proficient at keyboarding and document formatting.
• Efficient office management, records management, database administration, Spreadsheets/reports, event management and calendaring.
• Proven mastery of Office applications including Word, Excel and Outlook, Enter text at 55 wpm
• Excellent communication and organizational skills
• Self-motivated, team player, and has good judgment
• Handling the entire gamut of BTL Promotions & Campaigns - Operations and Production. \n• Promoted various campaigns such as Dish TV, Tata Sky, World Space, Mother dairy and Snickers Chocolate etc. \n• Have developed and maintained relationships with event contacts in order to maintain a 90% level of repeat business \n• Educating the clients about the product. \n• Creating and maintaining database of Vendors. \n• Understanding various clients’ requirements and operate accordingly. \n• Filling out paperwork, receipts, consignment orders and invoices. \n• Interacting with Vendors and Educating them about the product \n• Handling complete event right from execution till finish. \n• Handling Production and Operation department. \n• Looking after the outdoor media as well as print media advertising for the clients all around the city and also covering the ATL and BTL activities required for the event or as per the requirement of the client.
BBA