Bisher Yousfi

Developed the digital marketing strategy for Volkswagen Dubai, initiated the social media channels with engagement rate +1%. With a team of 3 professionals and 3 agencies, we increased market share by 21% and conversion rate by 53% in 3 years.

• Improved digital marketing matrix by the transparency of lead funnel, increased landing page conversion rate by 37% and enhancing email open rate by 28% in 2019.
• Optimized the marketing budget by -40% and boosted unaided brand awareness by 29% in 2019.
• Introduced a go-to-market strategy for new product launches; one of the launches resulted in securing 100 deals prior to car’s arrival.
• Managed regional product launches and PR events and initiated the affiliation with Volkswagen Fan Clubs in UAE.

Oversaw all day-to-day and strategic sales/marketing operations and training programs, boosting customer satisfaction survey results: 18 points in 6 months.

• Led the team in executing a targeted communication strategy achieving 27% sales growth in 2010.
• Streamlined sales process reducing marketing costs 10% from 2009.
• Negotiated and strengthen media relations guaranteeing 20% more media coverage than competitors.

Applied the company’s dynamic trade marketing strategy to achieve sales and marketing targets for a portfolio of 7 brands (more than 120 SKU’s).

• Developed marketing strategies expanding penetration by 12% and generating USD8.2 million in sales for 2008, a 36% growth from the previous year.
• Implemented a discount strategy to counteract gray market threat against 40%+ of the portfolio that grew sales by 25% in 3 months and reduced the risk.

* Managed the company’s media relations program, building on the existing public relations programs and strategies, and cultivating positive coverage for a wide range of clients.
* Established and maintained contacts with key media personnel to secure editorial coverage for the clients and coordinated the distribution of press releases.
* Developed and Implemented several press conferences, photo sessions, and press events.
* Supervised and managed the production and delivery of publications including brochures, posters and calendars.
* My portfolio included various clients from a number of industries such as: Aloola ISP, Gulf Air, GSK, ABOTT, Unipharma and many others.

Responsibility includes the sales of the company cars to the customers

Responsible for the sales and promotion of the company products to the targeted group.