Enterprise Business Group Leader - HoD
Samsung Electronics - LEVANT
Total years of experience :23 years, 3 Months
I was hired to recreate, re-energize and invigorate the existing teams at the newly created Enterprise Business Group at Samsung LEVANT. As the newly appointed Group leader, I worked on two perspectives: The first being to crystallize the correct branding of Samsung as a leading B2B force to be reckoned with, both internally within Samsung (cross-departmental and within the team), as well as externally with our clients, partners, and competitors. On the other hand, I worked on creating the correct environment for mutually delivering winning solutions to our clients through my own team, as well as empowering our partners to increase their RoI, by ensuring that this success is transmitted to their clients’ enhancement of business process, their clients’ success and increasing their comparative and competitive advantage and hence their market edge and value.
Responsible for:
Managing the LEVANT’s 5 countries, I continuously focus on P&L, work on targeting Key Accounts within specified sectors and verticals, and work on finding, assigning and nurturing the right partners targeting specified sectors in the LEVANT. I manage 2 Part Leaders and through them 21 team members, as well as B2B services and support team in both Jordan and Palestine. In Lebanon, I manage 2 people and our partners, directly. In Iraq, I am hiring and manager directly with a handful of specialized and region-centric partners. The specializations in my Groups are: Sales, Pre-Sales, Technical Support, R&D, Channel Management, Partners Relationship Management, Supply Chain Management, Marketing, and IT across LEVANT countries.
I am responsible to offer consultancy, position and sell Mission Critical solutions and systems based on HP UX and X86 servers. As an industry acumen in Oil and Gas (ARAMCO), Petrochemicals manufacturing (SABIC and MAADEN) and Utilities and public services (SEC and MARAFIQ, Saudi Railways) as well as the financial sector, I am able to understand the concerned industry and market segments and employ this knowledge into consultative and value-added selling, from gathering pains and ailment information from the customer, to analyzing them, offering the solution and applying program/project management methods and processes to define, plan, cost, resource, track and ensure successful pursuit. With the main aim of driving business results, I utilize my competencies of New business acquisition; Opportunity qualification, development and closing; Knowledge transfer; Account Planning and Alignment; Customer relationship management; Margin management support; and Sales effectiveness fundamentals.
Responsible for:
• Positioning and delivering mission critical consulting and solutions for my customers
• Managing BCS product lines from business development, consulting and sales perspectives.
• Cultivating the relationship with customers to create new business and up and cross sell opportunities.
• Working hand-in-hand with different Channel partners and third party vendors.
I managed a team of 39 employees in the departments of Vendor & Channels Management, Marketing Communications, Business Development, Strategic Planning and Internal Operations & CRM. My BD and marketing communications plans and activities focused on sharpening OS’ marketing and communications tools both internally and externally. This created the synergy between the different departments I managed. CRM, external business development and Vendor relations are a crystallization of my external marketing communications plan. Whereas, internal business development and internal operations are a manifestation of the internal marketing communications plans.
Responsible for:
• Created and implemented strategic partner selection process based on market demand and company vision..
• Managed product lines from BD, marketing, consulting and sales perspectives.
• Sharpening OS’ MARCOM tools both internally and externally and creating inter-departmental synergy.
As one of the four co-founders of SISCOM and as the Director of MARCOM, my mission is to deliver the most effective marketing communications in the industry to increase commitment to our solutions and services. I do it through leading execution efforts for various marketing activities with the overall objective of increasing customer/partner awareness, consideration, preference, demand generation and loyalty.
Responsible for:
• Advising and implementing the needed solutions for (SAMA and ARAMCO) after locating the vendors.
• Locating partners and managing the following departments: 1.Marketing; 2. PR and Media; 3. Operations and Sales; 4.Publishing and Design; and 5.e-Commerce Sales, CASO, Technical and SEO.
• Structuring market segmentation, audience targeting, price setting and penetration strategies.
• Creating National and Global market awareness of SISCOM and its e-commerce flagship.
Responsible for:
• Market research, customer and marketing profiling, positioning and branding of STS’ solutions.
• Managing the wide list of STS leading global partners. (38 in total).
• Authoring yearly marketing, PR & communication plans.
• Managing the general marketing and PR strategies of our regional offices and partners.
I graduated with honors and completed a thesis and a comprehensive
I graduated Cum Laude for the the last 4 terms
