BISWAJIT BANERJI

Responsible for planning and implementing sales strategies across the Division with an average turnover of QR 65 million by ensuring profitability, increasing market penetration and optimizing market share across the country; service key accounts through implementation of both traditional and modern trade; identify and explore new sales opportunities in the country; and deliver sales targets and objectives. Strategic leadership for defining and executing the commercial path to growth. Learn, share & optimize commercial & marketing best practices. Ensuring daily Operations are effectively & efficiently co-ordinated & implemented.

Develop and execute the brand launch plan and activities. These include product portfolio and pricing strategy, distribution segmentation, advertising and promotion. Responsibility for forecasting and in-market logistics, Lead budget process with Group HQ and exceed P&L and profitability targets.

 Spearheading efforts across evolving market segmentation & penetration strategies for meeting the set targets and to generate business for the company in Eastern Region at Kingdom of Saudi Arabia. Handling 55 Routes with 3000 outlets & responsible for Sales Turnover of SR.50 Million PA.
 Heading Trade Marketing division while managing a team of 16.
 Key contributions in developing new business and revenue streams, customer-value maximization, relationship development, customer-need identification, and preemptive business response to competitor strategy.
 Managing 35 key accounts like Aziziya Panda, Carrefour, Farm, Danube, Bind wood.
 Started key account Routes to serve exclusively Key account outlets
 Managed Promotion Calendar for each A/c., Category Management and Agreed Space Management,
 Conducting detailed market survey and feasibility study to analyze the latest market trends and track the competitor’s activities thereby provide valuable inputs to streamline the marketing strategies.
 Devising & executing schemes (channel wise, product wise) so as to improve SKU wise product rotation & hence sales.
 Conceptualizing & implementing sales promotional activities for brand awareness / market development; coordinating with key decision-makers in target organizations for business development.
 Preparing AOP (annual operating plan) for entire category including products, pricing, packaging & hence provide strategic guidelines to brand growth