Bjoern Heinrich, Managing Director

Bjoern Heinrich

Managing Director

W-East FZE

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
29 years, 4 Months

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Work Experience

Total years of experience :29 years, 4 Months

Managing Director at W-East FZE
  • United Arab Emirates - Dubai
  • My current job since January 2008

International consulting firm delivering strategic investment related services across industry and without boundary. Retained by multi-channel clients requiring new market entry, positioning and expansion.
 New Market Analysis and Entry Strategy - provided comprehensive investment strategy for international corporations looking to enter the Middle East markets.
 Formed US$50M international Private Equity Fund.
 Investment Analysis & Financial Strategy to achieve annual performance above 10% profit for Private Equity Fund.
 Process & Cost Management for clients as well as W-East organization.
 Sales & Marketing Optimization.

COO - Chief Operations Officer at PNYG:COMPANY
  • United Arab Emirates - Dubai
  • January 2007 to January 2008

International Holding Company specializing in branded real estate developments. Specific focus on international expansion into MENA (Middle East & North Africa) Region. Provided New Market Analysis, Sales & Marketing, Process & Cost Management functions focused primarily on the Residential & Commercial Real Estate
 Financial & Budget Management - assumed financial structuring of all real estate projects and strategic management of internationally recognized developments including MSWCT - Michael Schumacher World Championship Tower, Abu Dhabi and Hotel & Entertainment Concept for Bawadi, Dubai “The Oceans Hotel” in collaboration with Hollywood celebrities.
 Operational Procedures - implemented & managed all operational processes, performance goals by department increasing efficiency and productivity 3-fold.
 Performance & Talent Strategy.
 Management of US$3.5 billion project budget.

VP Business Development MENA Region at Roedl & Partner Middle East
  • United Arab Emirates - Dubai
  • January 2005 to December 2006

Executive level functions providing financial and corporate consultancy services for MENA region. Sector focus included Banking, Real Estate, and Government etc.
 Implemented Sales & Marketing strategy identifying key organizations in the MENA region.
 Complex restructuring of product portfolio for financial services.
 Facilitated introductions to key financial markets and institutions (e.g.: DIFX, Banks, etc).
 Brokered and managed Merger & Acquisition project with Road Transport Authority (RTA).
 Evaluated cost analysis of Real Estate projects for profitability and integrated assets accordingly into company portfolio.
 Assumed and implemented market entry strategy for manufacturing industry.

Service and Delivery Director at Director (contract)
  • Germany
  • January 2004 to December 2004

Contract role providing contractual and system level functions on behalf of The Road Toll Collection Service incorporated by German Government, Daimler, German Telecom & Cofiroute.
 Developed service level agreements (SLA’s) related to contracted services within ITIL regulatory standards.
 Assumed management of systems, processes and methodologies were executed upon as per guidelines of the SLA’s.
 Managed expert tests and certification processes for deliveries of Toll Software.
 Facilitated dialogue between senior Government officials and internal management team achieving successful launch of the Road Toll service (Jan, 2005).
 Management responsibility for a team of 200 technical consultants and management assistants.

Managing Director at Aspedia Deutschland GmbH - THE Information Technology GmbH
  • Germany
  • January 1998 to December 2003

Executive level role for this international management consultancy focused on globalization strategies and cutting edge IT systems.
 Established 6 operational offices within Europe (Germany, Austria, Switzerland and UK) and managed international affiliate agreements in North America, Asia, Australia and Africa.
 Strategically developed and implemented corporate strategy and revenue targets rolled out across all offices.
 Effectively managed all European and International offices reporting directly to the Board of Investors.
 Successfully achieved profit objectives globally within the second year (US$25M).
 Developed and monitored strategies to ensure the long-term financial viability of the organization (KPIs, balanced scorecard, etc.).
 Managed more than 200 employees worldwide with an additional 200 freelancers.
 Assumed responsibility of all upgrade, implementation and migration of Software products.
 IBM, Microsoft Partner Management - established certifications through MS and IBM to achieve Partner status and collaboratively developed projects for Fortune 500 companies.

Freelance at Freelance IT Training and Project Management for Fortune 500 companies
  • Germany
  • January 1995 to December 1997

Freelance work for international corporations as German Telecom, DaimlerChrysler, Allianz, Credit Suisse, etc.

Education

Master's degree, International Business
  • at University California
  • December 2006

Specialties & Skills

International Business
Government
Lotus Domino/Notes
Microsoft

Languages

English
Expert
German
Expert
French
Beginner