Digital marketing manager
UNICEF
Total years of experience :21 years, 0 Months
• Coordinating the execution of e-marketing and e-fundraising initiatives including: agency briefings, media targeting, creative production, tracking and post analysis of campaigns
• Setting up necessary tracking and web analysis for digital marketing activities and preparartion/measurement of digital fundraising activities
• Supporting other fundraising goals (increased email database and established monitoring of campaigns, developing templates for emergency appeals and campaigns) by integrating and complementing all campaigns, developing on-line products, materials and content
• Used on-line and mobile platforms to increase income and engage UNICEF supporters
• Managed search engine marketing and optimization activities; handled e-mail marketing, on-line advertising and web marketing of owned, bought and earned media
• Regularly developed interactive e-mail communication and stewardship opportunities for donors as well as lead generation
• Responsible for building, analyzing and optimizing the e-mail database using tactics to drive supporters to website; improved conversion rates, open rates and all other digital KPIs
• Working with a network of vendors, consultants and UNICEF global partners
• Actively shaped and participated in development, design and redesign of visual identity directly increasing brand value and recognition offline and online
• Created creative content for corporate website that resulted in 30% more customer's visits and generated 65 % more inquiries within 6 months
• Developed, implemented and executed content for various social media channels which increased brand visibility and engagement
• Assisted and advised in development of social media content and search engine optimization which increased customer base and online exposure
• Coordinated measurement of brand recognition and awareness
• Developed and conducted marketing campaigns which obtained new partners and clients
• Conducted and improved community management activities
• Handled and monitored website development and implementation of new company website
• Actively participated in creation of marketing budget plan
• Analyzed and evaluated month and annual marketing plans for digital and print media
• Monitored and analyzed high traffic news and e-commerce portals (100k+ visitors per day)
• Assembled and interpreted financial reports and reported directly to CFO and Board of directors
• Analyzed, improved and planned various methods for improving national sales profitability and greater customer reach for online/offline media
• Providing SAP support to other divisions (production, supply chain, logistics, accounting)
• Actively prepared and improved monthly and ad-hoc reports
• Collaborated with other teams in data elaboration and planning year budget
• Controlled annual budget for Capex/Opex for biggest media company in CIS region
• Created and maintained multiple SAP FI/CO module components (internal orders, cost and profit centers, contracts/invoices)
• Created and successfully executed multiple ATL & BTL marketing campaigns for local and multinational clients (UNHCR, UNICEF, Panasonic, Deutsche Telekom, Knauf, AMPAS, Government of Republic of Croatia, City of Varazdin)
• Strategically developed and evaluated alternative communication for multiple campaigns
• Responsible for the development and execution of brand and content marketing plans
• Successfully launched and marketed new product services for various clients
• Edited copy of other copywriters and created press releases for foreign media
• Researched and monitored competitor's activities
• Coordinated creative team of 5 that successfully developed and implemented TV, print, internet and radio ads
• Closely cooperated with production and 3D studio
• Developed and organized client database
• Assigned for writing business letters and offers
• Identified and conceptualized new business opportunities (locally and regionally)
• Maintained good relations with regional partners and key customers
• Established business contacts on the regional and national level for promoting the company’s services
• Developed marketing activities using ATL and BTL channels
• Maintained and conducted PR activities (press release, events, fairs)
• Created month reports for stakeholders
• Followed up the client’s satisfaction
• Enabled the JIT procedures to be on schedule
- Honored for being the best student of the first year of study - Honored by many professors to be the best in presentation of case studies
- Honored to be one of the best students of Business English class - Honored for best Bachelor's thesis defense in fields of Marketing/Advertising - Thesis: "Affect of humor, sex and fear appeals to consumer behavior"
