Head (Exports) - Darpap
Darvesh
Total years of experience :16 years, 11 Months
Darvesh W.e.f Ist June 14
DUBAI
Head (Exports) - Darpap
Darvesh is a Rs.6000 cr.enterprise and has its operations into Middle East, Asia, Africa, Europe and Russia with a strategic vision to be a true business conglomerate dealing in businesses such as chemicals, paper and
DARPAP is engaged in distribution of range of quality papers and dealing with suppliers, traders and end-users resulting in increase in volume and revenue.
Khanna Paper Mills Ltd. W.e.f 20 Aug 13 to March 14
AMRITSAR, India
Deputy General Manager -Marketing Operations
Looking after all three businesses such as Board/Newsprint and Paper. Turnover is around 1450 cr. Key deliverables are overall marketing strategy, sales & market Analysis, monitor review and report all marketing activity, product development, inventory control and others.
Office operations of Board, W/P paper and Newsprint, including, Production Planning, Inventory Control and Sales Planning and Co-Ordination.
• Ensure machine coverage and control inventory levels
• Overall marketing strategy and execution of plans for the existing products
• Sales & Marketing analysis and strategies. Customer analysis and buying trend.
• Analysis of Customer research, Current market and conditions and Competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Mange and Productivity of marketing plans and Projects.
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget.
• Ensuring effective marketing communications including the company website, print communication, price lists, brochures, sample sets etc.
• NSR analysis and Product mix
• Regular study on Competitor-Quality/Packing/Pricing
• Provide input and ideas into marketing initiatives and subsequently promote these initiatives and monitor responses.
• Track sales trend and support the team with data.
• Coordinate for Order servicing - price lists, LC monitoring, Road permits etc.
• Administrator all sales tracking and management reporting and assist with the Coordination of Sales meetings and activities
• Ensure closure of all Customer complaints / Quality feedbacks / Quality Queries within stipulated time
• Product, Packing & Quality improvement initiatives, Benchmarking our product quality against competitors, Competitor products, Quality analysis
• Regular study on Competitor quality and packing.
Trident Ltd. W.e.f 14 Dec 2009 to Feb. 13
MUMBAI
Responsible for developing the sales system and handling a turnover in excess of 100 crores. Was handling the All India Copier Sales and during the tenure the company grew by 25% every year since 2009. Increasing the EBITDA, NSR and contribution.
Was the Regional Sales Head based at Mumbai for West & South region across all product categories w.e.f Jan12.
Ballarpur Industries Ltd. (BILT) Dec, 00 to Nov 09
MUMBAI
Based at Mumbai from Dec.00 to Nov 09 and the area of Operation was Mumbai, Maharashtra, Madhya Pradesh, Gujarat & Goa.
India's leading Paper Company and the Flagship Group of Thapar's.
Product: Coated, Writing Printing, Copiers, Bond Paper and
Paper boards.
Distribution Channels: Institutional Sales, Retail sales, CNF depots & Sales
Offices.
Opened up 4 sales depots and appointed new 20
retailers in the territories defined so as to increase
volume by 35% and revenue by 24%.
Turn Over: West Zone turnover was Rs.750 Crores. The
Turnover at the time of joining was Rs. 360 Crores.
Major Activities: ⇒ Headed the sales operations of entire Copiers in West Zone. Total brand operation is 100 cr; Area comprises Maharashtra, Gujarat, Madhya Pradesh and Goa. Has grown around 44 % than last year in volumes thus achieving the leadership position in the market. Achieved the highest sale on an All India basis.
⇒ Was looking after the sales operations of Coated, Hi Bright and Bond business for various territories in West Zone.
⇒ Involved & responsible for launch of Premium Executive Note Pad-BILT MATRIX the first branded product from BILT in stationary market.
⇒ Planned, designed, and successfully executed the Retail-launch of Premium Executive Note Series.
⇒ Various Projects undertaken to understand the Feasibility such as: -
Coated Paper Consumption in Magazine Segment
Market Study of LWC and 80 gsm Coated Paper
Significant Achievements
• Handled the entire operations of West Zone from Jan. 06 to May 07 and co-ordinated with the HO and the 5 units.
• Successfully achieved 50% growth in new product categories.
• Expanded distribution network in West from 18 to 42 towns, proactive reach from 1200 to 3500 outlets in 1 yr time.
• Stellar in making COPY POWER and IMAGE COPIERS as a major brand in West Zone.
• Receivables - Payment cycle brought down to 7 days from 18/19 days.
• BILT sold its Industrial Packaging Division. The task on hand was to recover all debts & cover all liabilities in terms of C forms. As a team we have achieved a remarkable success in recovering almost all old debts alongwith current ones. Together as a team we collected more than 19crores worth C form in merely 3 months & brought it down to almost zero.
Other Activities:
⇒ Key Account Management and business development through large Corporate Houses, Printers & publishers such as Hindustan Lever, Thomson Press, Crompton Greaves, Reliance Industries and Navneet Publication etc.
⇒ In April-June 2001 during the takeover of Sinar Mas group one was a member of a core team, which reconciled & settled disputed accounts worth approximately 8 crores of Western Region distributors.
BOC India Limited Nov.'99 - Nov.00
Worldwide leader of the industrial, medical, and specialty gases.BOC group plc UK with operations in more than 50 countries. BOC India has total access to the best technologies and applied gas solutions across the world.
Designation: Sales Officer - Mumbai
⇒ Managed Sales, Marketing and Commercial activities of the organization in co-operation with the team members.
⇒ Responsible for looking after Mumbai region and handling industrial customers.
⇒ Industries ranged from Metallurgy, Medical health care, Fabrication, Pharmaceuticals and Environment Management.
⇒ Companies dealt were Colour-chem Ltd., RPG Cables Ltd., Jindal Iron and Steel Co., Auchtel Products etc.
⇒ Appointed more dealers in the region to increase the companies' sales.
ICI India Ltd. (Paints Business) May '97 - Oct '99
U K based company dealing in Paints and Chemicals.
Joined as a Sales Trainee in 1997 and established the presence of the company in Baroda and increased the sales turnover by 50 % in volume and revenue. Was promoted to Sales Representative and transferred to Surat where one tripled the Sales in one year.
⇒ Spearheaded business development efforts for managing Sales and Commercial activities across Baroda, Surat, Bharuch, Valsad, Vapi, Silvassa.
⇒ Pivotal in increasing the market share in Premium segment in a span of 6 months.
⇒ Handled the CFA's and Distributors in Baroda and Surat.
⇒ Was first based at Baroda until September '98.Was handling whole of Baroda districts such as Halol, Kalol, Lunawada, Jalod, Santrampur etc.
⇒ Key responsibilities were new Business development, Sales planning and Forecasts.
⇒ Was promoted and transferred to Surat in October 98.
⇒ Responsible for handling both decorative and automotive segment of the paints market.
⇒ Overall in-charge of the territory, which covered from Bharuch to Silvassa.
⇒ Further responsible for the target segment reach/penetration vis-à-vis revenue generation and also meeting the deadline for revenue collection.
⇒ Large User Business was the key business thrust and was responsible for generating revenue through influencers such as Architects, Builders, Interior designer, and Large-painting contractors.
⇒ Was given responsibility of which was dominated by Nitco & Kilick Nixon (Snowcem) & Painting Contractors. In a 7-8 months time frame one was able to covert major contractors.
⇒ Was given a responsibility of Surat, the most competitive paint market for ICI in Gujarat.The job on hand was critical & complex in nature as one was supposed to curtail the supplies to dealers & reduce the wholesale but to retain retail component of market share in that particular area.
⇒ Colour Solutions Project: It was during this period ICI launched its most prestigious project Colour Solutions.In a fiercely competitive market like we were successful in putting up 7 Colour World machines when competitors like Nerolac, Asian Paints, Jenson & Nicholson barely managed to put one machine each. This was the highest number of machines put in a single market by any sales person at that time in India.
⇒ Baroda District: This market, which was predominantly, a very undernourished market with very few numbers of active counters for ICI Paints. My responsibility included adding of a number of new dealers to the existing market and also increasing the share of ICI paints in the market. I did it successfully and during that period it was the highest growing territory @ 34% in the entire Western region.
⇒ In Oct.1999 one was transferred to one of the most competitive market in Seurat. The job at hand was to stop competition & make headways in their strongholds particularly in Auto-Refinish Counters. During my tenure it was done successfully with network selling entire range of products & market share going up.In Auto-Refinish segment dominated by Nerolac, the share of ICI went up to almost 40% from a poor 15%.
Bell Ceramics Ltd. Dec.'96- Mar.97
Bell Ceramics is into manufacturing of Ceramic tiles .It has its plant in Gujarat & Bangalore. It has a good market share in Western India.
Management Trainee - Bhopal
⇒ Was the overall in charge of the profit centre in Bhopal?
⇒ Responsible for increasing the network in the city of Bhopal and the adjoining areas.
⇒ Also undertook the responsibility of estimation of Marketing potential for launching of new products and meeting the deadline for revenue collection.
⇒ Also responsible for expanding the customer base by using appropriate Marketing tools
⇒ Was a paid summer trainee and worked on a project in M.P.market.
Bachelor's Degree Masters of Management Science Post Graduate Diploma in Foreign Trade