Brendin Govender

Acquired additional skills and knowledge within the areas of account and sales management, team leadership, customer-base expansion, budget forecasting and administration, reports preparation, and relationship building.


During my position at NEWGROUP (Herbex Health), I spearhead the account and sales operations of brands, including Herbex Health, Sela African Traditional Medicine, Regal Pet Care, Cannabex, and My Natural Hair. I lead and manage nationwide sales team to achieve predefined company sales targets. I identify new customer opportunities to increase customer base. I forecast and administer sales budget to improve financial performance of the company. I prepare and present trade intelligence reports to augment the decision-making process. I evaluate sales and data reports and deliver strategic suggestions for accomplishing business development and growth. I ensure the timely execution of NPD rollouts and KAM objectives for smooth execution of operations. I build sustainable and professional relationships with personnel in key accounts for achieving operational efficiency.

Delivered exceptional customer services and enhanced overall business performance by designing and implementing strategies.
Managed the coordination of day-to-day operations and executed impactful plans and processes across the organisation to achieve business efficiency and profitability. Facilitated in recruiting, training, and leading cross-functional teams and provided support to staff to drive performance excellence in line with set company standards. Developed and sustained strong professional relationships with senior management, staff, and customers, while maintaining positive working environment.
Selected Contributions:
•Forecasted and administered budgets to ensure the execution of operations in a cost-effective manner.
•Accelerated the Herbex market share from 42% to 56% in 2017, which ranked Herbex the number one slimming company in South Africa.
•Accomplished a turnover of worth R 13M within a year by launching Sela African traditional medicines to the informal markets.

Acquired additional skills and knowledge within the areas of portfolio management, market research, staff recruitment and coaching, customer service, and relationship building.


During my position at Harding Group (Sales & merchandising), I headed the coordination of key account with major independent buying groups in an efficient manner. I supervised and maintained business portfolio and performed research to analyze regional market trends and identify new opportunities for business growth. I ensured the penetration of all franchised stores that included OK, Spar, PnP, Wallmart, IBC, EST, Choppies, Shield, Checkout, UMS, Trade-port, President Hyper, and Independent wholesalers’ stores with all supplier products. I ensured the maintenance of HR policies and procedures, as well as recruited and coached staff members to deliver quality services. I provided excellent customer services and recommended innovative sales strategies to attain customer satisfaction and retention. I built lucrative relationships with customers by meeting customer requirements.


A few key achievements in this tenure include:
☛ maximized customer base and achieved sales quotas for specific regions through overseeing the development and execution of strategic sales plans.

☛ Met and exceeded predefined business goals and objectives by leading a team of 82 staff members.

☛ Acted as Brand representative for the brands, including Revlon, Premier foods, Bokomo foods, Johnson & Johnson, Adcock, Amka, Albany, National brands, Monster energy, Shoreline beverages, Frimax, Joekels Tea packers, Reckitt Benckisser, Pioneer foods, Twin-savers, and Beirsdorf Achievements.

☛ Prepared and presented regional sales reports to senior management by analyzing regional and individual performances.

☛ Accomplished a turnover of worth R 13M within a year by launching Sela African traditional medicines to the informal markets.

☛ Played a key role in achieving set targets by principle of net worth R18M per month.