Digital Marketing Specialist
dubizzle
Total years of experience :8 years, 11 Months
-Handling high-budget paid social media campaigns using Facebook Business Manager, Adforms and Google
(PPC, Display and UAC) channels for web and app for UAE, OLX Philippines and Indonesia.
-Reporting weekly CPLs and ROIs to the stakeholders and category managers.
-Building new campaign strategies for brand awareness and remarketing, working closely with the design team
to come up with the catchy creatives.
-Constantly A/B testing with the brand team in order to improve the online experience.
-Creating insightful dashboards on MicroStrategy and optimize campaigns to control the gold KPIs.
-Using SQL and exporting necessary information from database to understand the user journey and churn
funnels.
-Worked with several app tracking and analytics tools such as AppsFlyer, GA and Tag Manager.
-Leaded whole process from demand raise to sales of the end product for the 6 different pharmaceutical
products. Scheduled manufacturing of each product depending on available in-stock numbers and for
upcoming possible orders regarding customer needs for each order.
-Managed and formed good relationship with the distributors from Europe (Germany and Poland),
Asia(Philippines, Vietnam and South Korea), Balkan and Africa (Benin, Nigeria and South Africa) regions.
-Collaborated with new markets on overseas by attending to global healthcare exhibitions and introducing our
existing products to prospective customers.
-Throughout organization of CphI Frankfurt 2017 Healthcare and Arab Health 2018 exhibitions.
-Handled whole logistics and transportation process of the end products considering legal requirements and
custom needs (CoO) of each country.
- Set competitive market prices for each end-product using Rx Media, consistent with that countries’ local target
purchase and sales price on pharmacies.
-Preparation of all documents required from the MoHs for the registration of the end product in the related
country.
-Assisted BMs on preparing new POS materials and organizing Breast Cancer Awareness in-office event.
-Prepared monthly business decks to share with sales team using IMS platform.
-Led a sales force effectiveness project called “OnkoLeague” together with brand managers.
-Raised purchase orders and managed to use departmental budget in the most efficient way.
-Leaded throughout organization of the National Gynecological Oncology 2016 congress.
-Assisted to HIV and Parkinson BMs for preparing decks to present to physicians during symposiums.
-Bringing new ideas on POS materials and getting marketing approvals from legal and MDs via ZINC platform.
-Worked together with Parkinson brand team launching “Patient’s user kit” for a better patient journey.
-Analyzed pharmaceutical stocks on ITS software for regional warehouses and spotted bricks to enforce sales and brief regional sales managers.
in Process Optimization and Quality Engineering. Graduation project on “Bioinformatics with Machine Learning” on protein site predictions.