Bushra Shabbir

• Conducted in-depth analysis of multi-channel marketing data to assess campaign effectiveness and optimize ROI.
• Developed comprehensive reports and interactive dashboards to monitor key performance indicators (KPIs) and conversion rates.
• Leveraged data-driven insights to inform strategic marketing decisions and enhance overall business performance.
• Collaborated with cross-functional teams to align marketing initiatives with business objectives, driving growth and engagement.
• Utilized advanced analytical tools and techniques to uncover trends and opportunities within marketing data.
• Streamlined reporting processes, improving efficiency and accuracy in performance tracking.

Content Creation: Plan, shoot, and schedule engaging posts, reels, and stories across Instagram, TikTok, and Facebook.Community Engagement: Respond to comments, reply to direct messages, and build relationships with online followers.Paid Advertising: Set up, track, and optimize paid ad campaigns on social media and Google.Influencer Relations: Recruit, negotiate with, and manage creators to promote products and boost brand reach.Data & AnalyticsPerformance Tracking: Analyze website traffic, social engagement, and ad spend return on investment (ROI).Reporting: Present weekly sales metrics, follower growth, and marketing insights to leadership.

Led research and development of innovative, high-performance, and sustainable textile materials.Designed and executed rigorous physical and chemical testing protocols to ensure product quality.Optimized manufacturing processes (spinning, weaving, dyeing) to reduce defects and cut costs.Scaled prototypes from laboratory concepts to full-scale, commercialized production lines.Collaborated cross-functionally with production, quality assurance, and supply chain teams.