Cagan Caglar

Manage paid content marketing activities for the Turkish market
Building and managing a team of specialists and assistants and overseeing the content distribution across various channels.
Create strategies for brand awareness, new product launches and retailer campaigns. Mainly but not limited to digital space. Also responsible TV inclusions, publisher projects like Onedio and influencer activations.
Demand generation and lead management funnel overview, strategy, implementation, optimizing and executing of sales-oriented campaigns
Tracking campaign performance and ROI using Google Analytics, Google Data Studio and using several in-house tools.
Responsible for Turkey’s content P&L. Evaluating, negotiating, buying and tracking content deals online & offline.
Support market managers and affiliate managers with assessments, content creation, leads and hybrid partnerships management
Social media management of the FOREO’s Turkish assets (Instagram & Facebook), and proof editing both online and offline materials.

• Helping start-ups and businesses to create a marketing strategy, maximize online value, digital growth and improve performance based on actual and potential business areas.

Directed executions for marketing, social media and media relations including defining online target persona and best tactics to reach them.

Help preparations with online newsletter, online and offline media kits, client presentations.

AdQuality (Paris based performance agency)
Kamp Akademi (Youth sport camping agency)
Akampus Youth Marketing Agency & Akampus.com&Sencebence.com
Fikir Evim Media Agency /FKR Digital

• Initiated digital marketing functions in parallel with the international FMCG business and
marketing strategy.
• Lead Turkey, Russia and Egypt brand marketing teams digital strategy, digital trends,
covering social media guidelines including best practices for social media engagement,
setting KPI’s and priorities.
• Managed corporate/brand web site projects (design, re-design, structure and content) for
various countries.
• Organising digital agency pitches. Handled relations with digital agencies for Turkey.
Developed and executed the digital marketing strategy, social media management, digital
campaigns for brands such as Arko MEN, Arkonem, Evybaby, Duru, Activex and etc. Design
and managed Facebook ad campaigns. Analyzed, reviewed, and reported effectiveness of
campaigns in an effort to maximize results.
Head of Digital

• Set up and managed the digital planning and buying team within Maxus Turkey.
• Planned and executed digital strategies for media planning and buying, paid search (SEM),
SEO and social media marketing activities.
• Leading an active role in generating revenue through new business and pitches.
• Doubled the digital expenditure of the media agency by servicing Dumankaya, Yandex,
Bausch Lomb, American Express, Atlas Jet, ETS, Aktifbank, Liberty Mutual and others.

• Followed up and evaluated market trends to maximize the revenue of the digital channels.
• Implemented new business opportunities by:
o Managing new and existing partner relationships and agreements,
o Preparing business plans and coordinating project teams.
o Developing and implementing new digital business concepts
• Created new advertising models for the digital channels by coordinating project,
development, editorial, digital advertising and portal sales teams.
• Working closely with the editorial team (journalists and online editorials) to capture
current media landscape and their requirements to established deeper relationships with
agencies and companies.
• Executed mobile platforms strategy through product, content and revenue aspects.
• Designed, presented, coordinated, and monitored online media projects on the digital
platforms for Dogan Media Company’s newspapers, mobile platforms (SMS & Mobile
Apps) and internet sites such as Milliyet.com.tr, Radikal.com.tr, Milliyetemlak.com,
arabam.com, Posta.com.tr, Fanatik.com.tr and others.

• Managing all communication between all parties (creative agencies, clients and internal
teams such as account management, planning, buying and creative/development
production teams).
• Coordinated the whole process from briefing-to-planning and reporting-to-follow up on the
client’s media activity at all digital platforms.
• Created and executed “integrated media project” on demand.

• Executed marketing strategies for assigned products and services
o Proservis (domain name registry & hosting)
o Erişim (Dial up/ADSL Internet connections)
o Ecommerce (shopping channel with bascuda.com integration)
• Held relationships with digital advertising and public relations agency and 3rd party firms
to assigned products.
• Prepared business plans and coordinated production teams.
• Planned and organized promotional plans, pricing, and marcom channels.