Caline Emile Boghos

o Main role is to develop and implement the Company's Advertising, Marketing and Communications programs in order to build brand awareness and increase sales.
o Budgeting, planning and scheduling of promotional materials.
o Oversee updates to the company website and ensure branding remains consistent throughout the organization.

o Media and Advertising:
1. Assist in development of all strategic and tactical marketing initiatives and plans.
2. Write, conceptualize, create and execute all marketing materials and corporate communications.
3. Conduct marketing research to identify effective promotional methods and negotiate media contracts.
4. Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
5. Traffic all advertisements to appropriate publications and online venues.
6. Create, maintain and strengthen Company's overall brand in all forms of media (print, online)
7. Conceptualize and write branded advertising campaigns.
8. Develop and maintain social media presence.
9. Promote the therapists, doctor and floatation individually and together.

Events:
1. Represent the company at trade events and coordinate setting up for trade events.
2. Coordinate and organize all tradeshow arrangements

Public Relations:
1. Solicit editors of targeted publications for editorial opportunities and negotitate programs.
2. Ceate and execute publicity campaigns and press releases.
3. Write and conceptualize advertorials in addition to getting them published.

Web:
1. manage the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
2. Write, execute and deploy email marketing campaigns.
3. Consider new ways to further develop the company site in order to make it a selling tool.

Reporter and Writer at Oasis Living Magazine
Editor
Handling some PR and communications

Internship with Pyramedia Productions where I had to:-

1. translate press releases from Arabic to English
2. full researches for companies
3. media and production proposals
4. power point presentations for different company profiles

o Brainstorming sessions to come up with new events and activities
o Handled on and off premise events with the sports, consumer collecting and marketing managers
o Eyes and ears of Red Bull on and off campus
o Supported a lot of individual student parties, gatherings, sport outings etc…
o Worked on several Red Bull international events (Red Bull X-Fighters, Red Bull Air Race, Red Bull Gravity Challenge, Red Bull Shall, Red Bull Car Park Drift etc…)
o Design & Manage High-level, Group Processes Event Plan for RedBull-University Campaigns:
 Secure agreements
o Organizing and Coordinating Student-Oriented Events and Projects
o Act as a promoter and Sales Coordinator, in order to enhance and increase the brand of Red Bull in the U.A.E Student Market and represent Red Bull as a functional drink
o Analyze the market, in terms of creating new ideas and techniques to embed Red Bull into the market (new usage situations)

Tutoring of Math, English and Science for children aged between 5-8 years old