Camelia ARAB

Developed a brand new image of the Foundation
• Building and executing social media strategy through competitive and audience research
• Plan the yearly fundraising event
• Responsible for water awareness campaigns in public schools on the Blue Line, south of

Advising clients on travel arrangements (flights, insurance and accommodations)
• Keeping clients up to date with any changes
• Dealing with clients complaints and refunds via phone and mails
• Handle the changes /cancellations initiated by service providers (hotels, airlines, cruises, etc)
and natural crises before and during trips
4 roues sous 1 parapluie,

Customer portfolio management (500 companies)
• Handling incoming requests (10/week) and follow-ups and execution
• Canvassing of new clients (20 contacts/week)
• Retention of existing accounts
• Negotiation of contracts and budgeting

Handled and executed the communications strategies, campaigns and reputation building of
Waterfront City, a luxurious real estate project by UAE-based Majid Al Futtaim Properties.
• Management of events including press conferences, corporate & social events (from 30
invitees to 500 invitees), product launch and brand positioning
• Press kit content development: press releases (up to 5/year) fact sheets, and biographies,
FAQs.
• Assisting with the production of client publications, such as in-house magazines.
• Building social media strategies in collaboration of a third-party, that increase brand
awareness, promote customer engagement and ultimately drive web traffic and conversions.
Handled other brands such as PepsiCo, Fattal Group, and NGOs
• Day- to-day requests and communication executions
• Media Monitoring including newspapers, magazines, newswires and blogs 

for opportunities for the clients
• Events and stunts management with celebrity endorsement
• Relationship building and networking with colleagues, clients and the media
Ibrahim Abdel Al Foundation for sustainable development