Chief Operating Officer
Bab holdings
Total years of experience :34 years, 2 Months
• Led negotiations and secured a partnership with Novikov International, resulting in the successful launch of four locations in Jeddah, Riyadh, and Dubai within an eight-month period, while localizing its menu and recipes.
• Diversified company’s brand portfolio by curating three new concepts: Ombre (casual cuisine), Count (healthy food) and Gala (luxurious lounge), setting their plans to open ten branches in two years.
• Managed entire creation of restaurant concepts starting from idea, working closely with graphic designer for branding and brand identity, overseeing architectural drawings of restaurant exterior and interior, market study, location selection, business plan, execution as well as financial study including menu engineering, cost analysis, ROI, financial forecasting, balance sheet and break-even point.
• Established 2 companies: Special Food Companies and Wonderful Food Company under B.A.B holding’s umbrella, to enable long-term scale.
• Finalized the negotiations with six brands (two resorts, two lounges, two cafés) to be franchised in Saudi Arabia and developed full business and strategic plans to be executed.
• Responsible for recruitment, oversight, coordination, and administration of all operations including finance, human resources, compliance, technology, facilities, and internal controls.
headhunter, consultant and concept creator . I did the following concepts:
Palm fine steak dinner, genge Korean diner,
ombre modern live entertainment.
count healthy food shop.
Gala luxury lounge.
twice slidershop.
leila garden Greek tavern .
opia pub and club .
fisherman qsr Mediterranean seafood
oasis Lebanese restaurant
Corrado specialty coffee shop
kazdoura fusion Lebanese cuisine
pro burger burger joint ... .
hello and more specialty coffeeshop.
k music wall live entertainment.
and help the following concept to grown and stabilized :Awani levantiery cuisine.
Amina bakery.
karnataka Lebanese cuisine.
kims specialty coffee .
mikel coffee shop .
savannah hotel .
dunes hotel.
Osaka Japanese eatery .
shogun pan Asian.
pasta comedia Italian restaurant.
wild guises Irish pub .
the fox English pub ....
Brand Consultant to F&B arm, Prestige for Restaurants & Coffee shop Co.
• Resolved two-year road blocks that prevented Zaroob from launching and enabled their launch within four months of joining.
• Prepared Zaroob’s expansion business plan, opening two new locations in four months.
• Developed La Dolce Vita’s concept to increase sales by 500%; by reworking its menu, store layout, and marketing we actually achieved a 1200% increase.
• Controlled company losses by studying their financial position, making strategic decisions to close multiple locations and optimize bottom-lines.
• Established company and created six new restaurant concepts: Section B, Dots, Leila Garden, BACO, Circa, and Beast including idea conceptualization, market study, execution, and operations
• Led continuous enhancement of Section B operations, resulting in reduction of waiting time from four hours to twenty-five minutes and effecting sales increase of 750% in its first year of operations
• Established BACO; a Bao / Taco concept in Jeddah that surpassed expected sales by 400%
• Curated Dots; a handcrafted donut and specialty coffee concept that exceeded targeted sales by 200%
Country Manager, Board Member, and Head of F&B Department
• Restructured division and diversified company’s F&B portfolio, launching three concepts across multiple countries while growing overall sales by ~400% in one year
• Handled negotiations and secured a master franchise partnership with 16 Handles; an American frozen yogurt concept, opening sixteen locations across MENA region in the first seven months of agreement
• Developed Divan from a retail concept to a coffee shop model, enabling expansion of four locations in four months
• Created Arabesq; a retail shop serving Arabic sweets, ice cream and coffee, growing operations into eight locations globally - New York, London, KSA, Qatar, UAE, Pakistan, and Egypt
• Launched Gold Gourmet; a luxury retail sweet concept in three countries - Qatar, KSA and UAE
• Managed a team of forty managers to enable smooth operations and achieve set goals, ranging from brand, department, operations, and store managers
Food & Beverage ⎹ 150 Employees ⎹ $15M
2013 - 2014 Regional Manager
• Launched The Counter in UAE, overall growing company’s revenues by 35%
2012 - 2013 Country Manager
• Continued growing Q lounge sales by 130% in its second year of business by shifting concept from an exclusive membership club to a public lounge
• Expanded The Counter Burger’s operation to Riyadh market, increasing sales by 100% while maintaining compliance with Franchisor standards
2011 - 2012 Director of Operations
• Created, launched, and managed Q lounge - Saudi’s first cigar bar, growing sales by ~100% in its first year
• Negotiated agreement, executed launch, and managed operations of The Counter Burger in Jeddah, Saudi Arabia while meeting required quality standards and reducing food cost from 35% to 25% within two months of opening.
Food & Beverage ⎹ 250 Employees ⎹ $48M
F&B General Manager
• Led valuation assessment and acquisition of Marcel’s Frozen Delight; a frozen yoghurt company based in South Africa, successfully completing its acquisition and growing it from twelve to thirty-six locations across South Africa, Saudi Arabia, France and United Kingdom
• Diversified Marcel’s menu to include hard-serve frozen yoghurt, enabling national FMCG sales
• Locked a five-year agreement with Nestlé South Africa, expanding our sales channels into private labeling
• Created, introduced and managed 2 brands: Labeeb Lebanese Barbecue (four branches) and Osaka; a Japanese cuisine concept to diversify company’s brand portfolio
• Resolved a deficit of 280M SAR for Avenue convenience Store by closing all outlets, rebranding, and opening new locations, yielding 8.6M SAR in annual profit
Food & Beverage ⎹ 300 Employees ⎹ $30M
Multi-Operations Manager
• Managed Casper & Gambini’s (ten branches), handling the opening of four new locations and six pop-ups around Saudi Arabia, increasing annual sales by 300%.
• Crafted, opened and managed two other concepts: Sibon Patisserie and Boulangerie, and Bhar Lebanese barbecue.
Food & Beverage ⎹ 300 Employees ⎹ $7M
Operations Manager
• Created and managed operations of two concepts: Monta Rosa (international fine dining cuisine) and Gelato, expanding latter into three locations in its first year, while growing House of bakery from thirteen to twenty-five locations.
responsible for all food and beverage operation and management, develop all the division quality of food and services, create new activities and concepts, increase the yearly sales by 250% per year.
partner and director for Sakar group, create and develop and manager the following concepts in Lebanese night life .
Che coffee, Geenies music club , Salute mexican eatery, Keylargo, Mute club, Celtics Irish pub, C Bar
manage and develop Oceana Breach resort and all the beverage and bars activities for Ajwaa group in zinc club, Central fusion restaurant and bar, LaTabka Lebanese casserole
manager a team of 24 employees, day to day operation .
started as barback do the preparation for the bar and arrange the daily stock and wash the bar glasses and tools, promoted to Bartender by learning mixology .
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