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Askar Alyami, VP

Askar Alyami

VP·GTSC part of 3T

Saudi Arabia

Master's degree, Executive MBA in Business

Work experience

Total years of experience: 17 years, 2 months

VP

July 2024 - Present

GTSC part of 3T

Dammam, Saudi Arabia

July 2024 - Present

As Vice President of GTSC, I lead the company’s growth and strategic direction across the Kingdom of Saudi Arabia, with a focus on high-impact training solutions and operational excellence. My role includes overseeing national-level training initiatives, building strategic partnerships, expanding client portfolios, and strengthening GTSC’s position as a leading provider in the technical and industrial training sector.

Company industry:
Training & Education Center
Job role:
Management

Deputy General Manager

October 2022 - May 2025

ICON Training Company - SBH Group

Dammam, Saudi Arabia

October 2022 - May 2025

• Spearheaded the prioritization and delivery of high-quality training with a dedicated team of trainers.
• Authored and instituted key training policies, driving decisions on overarching training strategy.
• Identified and assessed training requirements, subsequently establishing training programs.
• Rolled out innovative strategies that led to a 10% reduction in operational costs.
• Built and sustained robust relationships with customers and vendors.
• Launched an all-encompassing customer service initiative, resulting in a 20% increase in customer satisfaction.
• Designed and executed potent sales and marketing strategies, achieving a 30% boost in revenue.
• Introduced a loyalty framework, realizing a 20% rise in repeat clientele.
• Oversaw the L&D budget, delivering financial impact analyses to the CEO to aid in informed decision-making.
• Championed a growth-centric company culture, encouraging internal career advancement.
• Integrated a new Learning Management System (LMS) to elevate existing training modules.
• Delivered proactive thought leadership on comprehensive L&D strategy planning.

Company industry:
Training & Education Center
Job role:
Training and Development

Business Development Manager

January 2022 - September 2022

Edunation LTD

Riyadh, Saudi Arabia

January 2022 - September 2022

• Driving increasing business revenue, identifying and developing new opportunities, and building and expanding the presence of the company and its brands.
• Tracking new markets and emerging trends, recommending new products and services, proposing and developing new strategic partnerships
• Writing proposals and plans, and guiding long-term objectives to meet business needs and requirements

Responsibilities as Business Development Director:
• Identifies and develops new business opportunities and builds relationships with customers, suppliers, distributors, partners, and vendors.
• Evaluates existing partnerships and sales efforts with an eye toward building on what works and changing what doesn’t.
• Expands the profile and reach of the company and its brands.
• Leads sales, marketing, customer service, and client relationship management teams.
• Develops and strengthens internal and external relationships that will lead to increased lead generation and market share.
• Builds cross-functional teams to guide and nourish sustainable, long-term growth.
• Fosters and works to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
• Builds and maintains relationships with vendors.
• Conducts webinars and presentations to raise the brand or product profile.
• Travels to vendor locations, distribution centers, and other locations.
• Fulfills requests for proposals (RFPs) from potential partners and customers.
• Helps direct development of customer-facing web platforms and digital experiences

Company industry:
Business Support Services
Job role:
Administration

Training and Development Manager,

November 2013 - January 2022

Alkhaleej Training and Education

Khobar, Saudi Arabia

November 2013 - January 2022

• Analyzed employees skill levels and implemented new techniques to boost
knowledge.
• Presented training information via role playing, simulations and team exercises.
• Mentored team members to succeed and advance within department and
company.
• Oversaw training courses and promotional paths for professionals and leaders.
• Led training programs designed to implement new agent performance
management standards for 8 departments.
• Created testing and evaluation procedures.
• Maintained corporate responsibility by staying up to date with laws that affect
human resource training programs.
• Effectively trained instructors and supervisors on techniques for managing
employees.
• Designed training modules for strategic business practices and organizational
behavior training concepts.
• Grew training program participation by over 20% by utilizing innovative
approaches to content delivery.
• Conducted Training Needs Analyses to assess customer requests.
• Assessed instructional effectiveness, analyzing data to determine impact of
training on company KPIs.

Company industry:
Accounting
Job role:
Management

Business Development Executive

April 2009 - October 2013

Masarek A-Arabia

Jubail, Saudi Arabia

April 2009 - October 2013

Highlights:
● Expanded a solid professional network by building and sustaining strong vendor relations.
● Reduced overall costs by negotiating with suppliers and achieving the best deals with no sacrifice to quality of goods.
● Obtained two lucrative contracts through effective negotiation skills.

Responsibilities as Business Development Executive:
● Commanded the entire procurement lifecycle right from planning, bid preparation, budget/ forecasting, contracting, negotiating prices, quality, delivery, warranty, etc., purchasing agreements to invoicing and reporting.
● Selected cost-effective suppliers and contractors, negotiated contracts with them, and drafted contractual agreements, ensuring appropriate terms and conditions are included to protect the interests of the company.
● Assessed current business processes to identify improvement opportunities to increase operational efficiency.
● Developed and implemented cost-effective procurement, contracting, supply chain management, and vendor management policies, practices, processes & procedures in compliance with company regulations.
● Resolved issues with invoices, pinpointed variances and inconsistencies and deployed corrective actions.
-effective suppliers and contractors, negotiated contracts with them, and drafted contractual agreements, ensuring appropriate terms and conditions are included to protect the interests of the company.
• Assessed current business processes to identify improvement opportunities to increase operational efficiency.
• Developed and executed various strategic and operational initiatives for the smooth running of operations.
• Developed and implemented cost-effective procurement, contracting, supply chain management, and vendor management policies, practices, processes & procedures in compliance with company regulations.
• Resolved issues with invoices, pinpointed variances and inconsistencies and deployed corrective actions.
• Liaised with clients and bridged communication between customers and staff members to ensure satisfaction.

Company industry:
Facilities & Property Management
Job role:
Administration

Education

University of Hull

October 2020

October 2020

Master's degree, Executive MBA in Business

Great Britain (UK)

GPA (percentage): 87%

GPA (percentage): 87%

Executive MBA in Business
View attachment

Arab Open University

July 2013

July 2013

Bachelor's degree, Information Technology & Computing

Saudi Arabia

GPA (point): 2.82 out of 4

GPA (point): 2.82 out of 4

Information Technology & Computing
View attachment

Dammam Community College (KFUPM)

June 2011

June 2011

Diploma, Marketing

Saudi Arabia

GPA (point): 3.77 out of 4

GPA (point): 3.77 out of 4

Skills

Performance Management
Expert
Performance Management
Expert
Learning Management
Expert
Learning Management
Expert
Talent Management
Expert
Talent Management
Expert
HR Management
Expert
HR Management
Expert
Training
Expert
Training
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
General Management
Expert
General Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
planning
Expert
planning
Expert
office management
Intermediate
office management
Intermediate
marketing communications
Intermediate
marketing communications
Intermediate
media planning
Intermediate
media planning
Intermediate
market research
Intermediate
market research
Intermediate
marketing research
Intermediate
marketing research
Intermediate
marketing management
Intermediate
marketing management
Intermediate
marketing mix
Intermediate
marketing mix
Intermediate
resource management
Intermediate
resource management
Intermediate
problem solving
Intermediate
problem solving
Intermediate
performance management
Intermediate
performance management
Intermediate
marketing
Expert
marketing
Expert
HR Strategy
Intermediate
HR Strategy
Intermediate
Employee Relations
Intermediate
Employee Relations
Intermediate
Forecasting/Reporting
Expert
Forecasting/Reporting
Expert
Customer Relations
Expert
Customer Relations
Expert
Team Building & Leadership
Expert
Team Building & Leadership
Expert
Procurement/Purchasing
Expert
Procurement/Purchasing
Expert
Contract Negotiations
Expert
Contract Negotiations
Expert
Budgeting/Cost Control
Expert
Budgeting/Cost Control
Expert
Customer Service
Expert
Customer Service
Expert
Human Resources Management
Expert
Human Resources Management
Expert
negotiation
Intermediate
negotiation
Intermediate
marketing strategy
Intermediate
marketing strategy
Intermediate
teamwork
Expert
teamwork
Expert
mass recruitment
Expert
mass recruitment
Expert
learning solutions
Expert
learning solutions
Expert
performance appraisal
Intermediate
performance appraisal
Intermediate
operational hr
Intermediate
operational hr
Intermediate
organizational development
Intermediate
organizational development
Intermediate
Training
Expert
Training
Expert
Sourcing
Expert
Sourcing
Expert
Management
Expert
Management
Expert
Interviewing
Expert
Interviewing
Expert
Human Resources
Expert
Human Resources
Expert
Recruitment
Expert
Recruitment
Expert
Talent Acquisition
Expert
Talent Acquisition
Expert
oracle hr
Intermediate
oracle hr
Intermediate
time management
Intermediate
time management
Intermediate
hr transformation
Intermediate
hr transformation
Intermediate
payroll
Intermediate
payroll
Intermediate
learning technology
Expert
learning technology
Expert
learning management
Expert
learning management
Expert
recruitment operations
Expert
recruitment operations
Expert
HR Management
Expert
HR Management
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Administrative
Expert
Administrative
Expert
Sales
Intermediate
Sales
Intermediate
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Hiring
Intermediate
Hiring
Intermediate
Leadership
Expert
Leadership
Expert
IT Solutions
Expert
IT Solutions
Expert
Customer Satisfaction
Expert
Customer Satisfaction
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

English
Expert
Arabic
Native Speaker

Memberships

Computer Club

Member

January 2012

Photography Club

Member

January 2011

Training and Certifications

Certifications
ITIL v4 foundation
Project Management Professional (PMP)

Training
SAP ERP
KFUPM
Dec 2013
Show credentials
ITIL Concepts course
Alkhaleej Training & Education (New Horizons), Khobar, Saudi Arabia
Jan 2013
Business Ethics Awareness
Alkhaleej Training & Education (New Horizons), Khobar, Saudi Arabia
Jan 2013
Linux Networking course
Arab Open University, Dammam, Saudi Arabia
Jan 2013
PHP programming course
Arab Open University, Dammam, Saudi Arabia
Jan 2013
PMP Course
Alkhaleej Training & Education (New Horizons), Khobar, Saudi Arabia
Jan 2014

Hobbies

  • Reading business articles