Askar Alyami, Institute General Manager

Askar Alyami

Institute General Manager

ICON Training Company - SBH Group

Location
Saudi Arabia - Dammam
Education
Master's degree, Executive MBA
Experience
15 years, 0 Months

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Work Experience

Total years of experience :15 years, 0 Months

Institute General Manager at ICON Training Company - SBH Group
  • Saudi Arabia - Dammam
  • My current job since October 2022

• Prioritize and render quality training via team of trainers.
• Create policies and facilitate decisions on training matters and strategy. Assess
training requirements and set up training program. Developed and implemented
innovative strategies to reduce operational costs by 10%.
• Established and maintained positive relationships with customers and vendors.
• Created and implemented comprehensive customer service program that
increased customer satisfaction by 20%.
• Developed and implemented sales and marketing strategies that increased
revenue by 30%.
• Implemented customer loyalty program that resulted in 20% increase in repeat
customers.
• Managed L&D budget, reporting impact capabilities to CEO to drive informed
financial decision-making.
• Developed company culture encouraging employees to pursue future career
prospects within company.
• Implemented new LMS system to enhance existing training programmes.
• Delivered strategic and proactive thought leadership on all matters impacting
long-term Learning and Development (L&D) strategy.

Business Development Manager at Edunation LTD
  • Saudi Arabia - Khobar
  • January 2022 to September 2022

Highlights:
• Driving increasing business revenue, identifying and developing new opportunities, and building and expanding the presence of the company and its brands.
• Tracking new markets and emerging trends, recommending new products and services, proposing and developing new strategic partnerships
• Writing proposals and plans, and guiding long-term objectives to meet business needs and requirements

Responsibilities as Business Development Director:
• Identifies and develops new business opportunities and builds relationships with customers, suppliers, distributors, partners, and vendors.
• Evaluates existing partnerships and sales efforts with an eye toward building on what works and changing what doesn’t.
• Expands the profile and reach of the company and its brands.
• Leads sales, marketing, customer service, and client relationship management teams.
• Develops and strengthens internal and external relationships that will lead to increased lead generation and market share.
• Builds cross-functional teams to guide and nourish sustainable, long-term growth.
• Fosters and works to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
• Builds and maintains relationships with vendors.
• Conducts webinars and presentations to raise the brand or product profile.
• Travels to vendor locations, distribution centers, and other locations.
• Fulfills requests for proposals (RFPs) from potential partners and customers.
• Helps direct development of customer-facing web platforms and digital experiences

Training and Development Manager, at Alkhaleej Training and Education
  • Saudi Arabia - Khobar
  • November 2013 to January 2022

• Analyzed employees' skill levels and implemented new techniques to boost
knowledge.
• Presented training information via role playing, simulations and team exercises.
• Mentored team members to succeed and advance within department and
company.
• Oversaw training courses and promotional paths for professionals and leaders.
• Led training programs designed to implement new agent performance
management standards for 8 departments.
• Created testing and evaluation procedures.
• Maintained corporate responsibility by staying up to date with laws that affect
human resource training programs.
• Effectively trained instructors and supervisors on techniques for managing
employees.
• Designed training modules for strategic business practices and organizational
behavior training concepts.
• Grew training program participation by over 20% by utilizing innovative
approaches to content delivery.
• Conducted Training Needs Analyses to assess customer requests.
• Assessed instructional effectiveness, analyzing data to determine impact of
training on company KPIs.

Co-Founder and Business Development Executive at Masarek A-Arabia
  • Saudi Arabia - Jubail
  • April 2009 to October 2013

Highlights:
● Expanded a solid professional network by building and sustaining strong vendor relations.
● Reduced overall costs by negotiating with suppliers and achieving the best deals with no sacrifice to quality of goods.
● Obtained two lucrative contracts through effective negotiation skills.

Responsibilities as Business Development Executive:
● Commanded the entire procurement lifecycle right from planning, bid preparation, budget/ forecasting, contracting, negotiating prices, quality, delivery, warranty, etc., purchasing agreements to invoicing and reporting.
● Selected cost-effective suppliers and contractors, negotiated contracts with them, and drafted contractual agreements, ensuring appropriate terms and conditions are included to protect the interests of the company.
● Assessed current business processes to identify improvement opportunities to increase operational efficiency.
● Developed and implemented cost-effective procurement, contracting, supply chain management, and vendor management policies, practices, processes & procedures in compliance with company regulations.
● Resolved issues with invoices, pinpointed variances and inconsistencies and deployed corrective actions.
-effective suppliers and contractors, negotiated contracts with them, and drafted contractual agreements, ensuring appropriate terms and conditions are included to protect the interests of the company.
• Assessed current business processes to identify improvement opportunities to increase operational efficiency.
• Developed and executed various strategic and operational initiatives for the smooth running of operations.
• Developed and implemented cost-effective procurement, contracting, supply chain management, and vendor management policies, practices, processes & procedures in compliance with company regulations.
• Resolved issues with invoices, pinpointed variances and inconsistencies and deployed corrective actions.
• Liaised with clients and bridged communication between customers and staff members to ensure satisfaction.

Education

Master's degree, Executive MBA
  • at University of Hull
  • October 2020
Bachelor's degree, Information Technology & Computing
  • at Arab Open University
  • July 2013
Diploma, Marketing
  • at Dammam Community College (KFUPM)
  • June 2011

Specialties & Skills

Performance Management
Learning Management
Talent Management
HR Management
Training
Project Management
Business Development
General Management
Strategic Planning
planning
office management
marketing communications
media planning
market research
marketing research
marketing management
marketing mix
resource management
problem solving
performance management
marketing
HR Strategy
Employee Relations
Forecasting/Reporting
Customer Relations
Team Building & Leadership
Procurement/Purchasing
Contract Negotiations
Budgeting/Cost Control
Customer Service
Human Resources Management
negotiation
marketing strategy
teamwork
mass recruitment
learning solutions
performance appraisal
operational hr
organizational development
Training
Sourcing
Management
Interviewing
Human Resources
Recruitment
Talent Acquisition
oracle hr
time management
hr transformation
payroll
learning technology
learning management
recruitment operations

Languages

English
Expert
Arabic
Native Speaker

Memberships

Computer Club
  • Member
  • January 2012
Photography Club
  • Member
  • January 2011

Training and Certifications

SAP ERP (Training)
Training Institute:
KFUPM
Date Attended:
December 2013
ITIL v4 foundation (Certificate)
Date Attended:
December 2021
Project Management Professional (PMP) (Certificate)
Date Attended:
December 2021
ITIL Concepts course (Training)
Training Institute:
Alkhaleej Training & Education (New Horizons), Khobar, Saudi Arabia
Date Attended:
January 2013
Business Ethics Awareness (Training)
Training Institute:
Alkhaleej Training & Education (New Horizons), Khobar, Saudi Arabia
Date Attended:
January 2013
Linux Networking course (Training)
Training Institute:
Arab Open University, Dammam, Saudi Arabia
Date Attended:
January 2013
PHP programming course (Training)
Training Institute:
Arab Open University, Dammam, Saudi Arabia
Date Attended:
January 2013
PMP Course (Training)
Training Institute:
Alkhaleej Training & Education (New Horizons), Khobar, Saudi Arabia
Date Attended:
January 2014

Hobbies

  • Reading business articles