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Sajida AlMatrook, Sales Transformation Manager

Sajida AlMatrook

Sales Transformation Manager·AlJomaih Beverages Company- PepsiCo

Saudi Arabia

Bachelor's degree, Management Information System (MIS)

Work experience

Total years of experience: 15 years, 2 months

Sales Transformation Manager

April 2024 - Present

AlJomaih Beverages Company- PepsiCo

Dammam, Saudi Arabia

April 2024 - Present

Raised sales productivity to 93% productive visits.
Delivered 14% sales growth through digital execution and GTM enhancement.
Achieved 99% learning certification via AI-enabled training modules.
Retrieved 1, 000+ missing coolers through targeted audits and asset controls.
Redesigned sales processes, improving governance and execution discipline.
Key Projects:
MarketEye Territory Management WeCheer Loyalty Program.
P-Merchant Merchandising Productivity Application.

Company industry:
Food & Beverage Production
Job role:
Sales

Route to Market Manager

February 2021 - March 2024

AlJomaih Beverages Company- PepsiCo

Dammam, Saudi Arabia

February 2021 - March 2024

Delivered 10% sales growth by converting customers from DSD to the presell model.
Improved customer service by 90% through geo-fencing and route optimization.
Achieved 100% e-invoicing compliance on day one of ZATCA rollout.
Reduced cash-handling risk by 30% with accelerated POS deployment.
Key Projects:
GTM Van Sales - Direct Sales - to Presell Conversion.

Company industry:
Food & Beverage Production
Job role:
Sales

RoutingSupervisor

June 2018 - January 2021

AlJomaih Beverages Company- PepsiCo

Dammam, Saudi Arabia

June 2018 - January 2021

Improved route productivity by 8% through optimized daily route planning.
Increased asset-tracking compliance by 11% by strengthening field and follow-up
audits.
Key Projects:
Sales Re-Routing Improvement Program: enhanced route & customers KPIs.
Oracle Siebel CRM Enablement: improved visibility of customer data & routing.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales & Commission Analyst

November 2017 - May 2018

AlJomaih Beverages Company- PepsiCo

Dammam, Saudi Arabia

November 2017 - May 2018

Delivered daily and monthly executive performance reports.
Digitized sales targets and commission tracking.

Company industry:
Food & Beverage Production
Job role:
Sales

SAP BO Business Object Consultant

April 2012 - November 2017

Saudi Aramco Oil Company ( EJADA SYSTEMS LTD)

Eastern Province, Saudi Arabia

April 2012 - November 2017

• Consolidated data to create Reports & Dashboard KPIs utilizing SAP Business Object Design Studio/ Lumira.
• Collaboratively worked with Aramco Chief Position Holders to design creative Dashboards using Xcelsius.
• Created Application Utilization Dashboard to assist Aramco Finance Department, Industrial Security, and HR Recruitment Department and others.
• Involved extensively in Query Designer in building Queries for Reporting Data Warehouse.
• Built data flow of Business Warehouse.
• Created an automated centralized reporting system.
• Provided customized value-added solutions for clients.
• Improved user interface and achieved desired goals of user facilitation.
• Enhanced the consistency, recoverability and accessibility of data.

Company industry:
IT Services
Job role:
Information Technology

Quality Assurance Associate

February 2012 - April 2012

Saudi Aramco Oil Company (contractor employee by EJADA)

Saudi Arabia

February 2012 - April 2012

• Helped with the communicating process between the outsourcing companies and EJADA.
• Been responsible for conducting Quality Assurance Testing, and addressing issues to test managers.
• Improvised the quality of document designs and quality assurance.
• Created efficiency in process flows.

Company industry:
IT Services
Job role:
Quality Control

IT Intern (Database)

July 2008 - August 2008

Saudi Aramco Oil Company

Eastern Province, Saudi Arabia

July 2008 - August 2008

• Updated Aramco Telephone Network project of the Digital Central offices.

• Mastered a database for all PABX related to trunks and telephone interfaces.

• Completed the database modeling of each site of PABX which includes internal trunks.

• Earned a special visit to the communication tower building that includes Aramco infrastructures and all of the Telecommunication systems.

Company industry:
IT Services
Job role:
Information Technology

Teaching Assistant

September 2006 - March 2007

University of Oregon, Yamada Language Center

United States

September 2006 - March 2007

• Assisted a professional language staff.
• Graded students’ exams and homework.
• Offered training services to 25 students in a group or one-to-one meetings.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Education

University of Wisconsin-Milwaukee

May 2011

May 2011

Bachelor's degree, Management Information System (MIS)

United States

GPA (point): 3.9 out of 4

GPA (point): 3.9 out of 4

Honors graduate; Dean’s List • CPR & First Aid Responding to Emergencies certificates from the American Red Cross, 2008 • Appreciation certificate from the Saudi students’ association at University of Wisconsin,USA. • Elected to membership of Golden International Honor Society, Beta Gamma Sigma, and Phi Kappa Phi, the nation's most prestigious honor societies of 10 top graduate students.

Skills

Powerpoint Presentation Skills

Expert

Excellent project & quality management

Expert

Business Administration HR and Information System

Expert

Management of Marketing and Business Development a

Expert

Software: MS Visio, MS Access, Excel, Word, Ms PowerPoint.

Expert

Professional presentation skills

Intermediate

Strong communication skills

Expert

Helpful Marketing Concepts

Intermediate

Effective Team leadership

Intermediate

Efficient Business writing skills

Intermediate

Quick learner

Expert

modeling and building ETL process

Intermediate

Crystal Report

Intermediate

Public Speaking

Expert

Bex designer

Expert

XCelsius Dashboards

Expert

BI Launch Pad 4.0

Intermediate

Wibi

Intermediate

Powerpoint Presentation Skills

Expert

Excellent project & quality management

Expert

Business Administration HR and Information System

Expert

Management of Marketing and Business Development a

Expert

Languages

Arabic

Expert

English

Expert

Memberships

Saudi Students in USA

member

September 2007

Toastmasters International public speaking Club, Saudi Aramco sector.

Regular member

January 2015

Training and Certifications

Certifications
Advanced Leadership Bronze from Toastmaster International
Jul 2017
Competent Communicator Certified From Toastmasters International
Jul 2016
Competent Communicator Certified From Toastmasters International
May 2016
SUN Java Developer part I certified
Oct 2012
CMMI (Capability Maturity Model Integration)c ertified by Carnegie Mellon University, USA
Jul 2012
UWM Honor Award
Sep 2009
CPR & first Aid Responding to Emergencies
The American Red Cross,
Mar 2008 - Jun 2008
Award for distinguished students in USA
Sep 2009

Training
7 Habits of Highly Effective People Certificate
ALJOMAIH BOTTLING PLANTS Training Department
Nov 2018
Business Writing Skills Certificate
F. Y. EYE CONSULTING AND TRAINING LIMITED
Oct 2018
Advanced Presentation Skills certificate
Meirc Training and Consulting
Jun 2018
Project Management Course
DanatCon
Apr 2018
Advanced Microsoft Excel Certificate
ALJOMAIH BOTTLING PLANTS Training Department
Dec 2017