Digital Marketing Executive
B!HUB Marketing & Partnerships
مجموع سنوات الخبرة :4 years, 6 أشهر
Management of Vodafone Spain’s loyalty program:
Design and execution of digital strategies. Project roadmapping based on business objectives. Product discovery and delivery.
Prototyping and monitoring of Vodafone's weekly campaigns within its 'My Vodafone' App and subsequent improvements. Analysis of metrics and reporting to client.
Test & Learn strategies to optimize journeys, user experience and engagement.
Writing Vodafone’s BTL Messages across digital channels (Push Noti, SMS, e-mail...) subsequent analysis and proposal of improvements to improve opening CTR.
My Vodafone App CMS: creation and management of the App content. User experience.
Collaboration with the Partnerships department in the strategy and objectives of the partners involved in Vodafones' loyalty program.
Organization and coordination of teams.
Tools: Google Analytics, Looker Studio, Qlik, Mailjet, Typeform, DocuSign, Grafana, Easypromos, CMS.
- Planning and execution of the strategic marketing plan. Development and implementation of strategies for the growth of the Chamber. Retention and recruitment of new members, branding, increasing brand recognition at events.
- Preparation, editing and sending of newsletters, mailings, web content and management of the Chamber's social networks.
- Planning, organization and coordination of events and promotions: Trade missions of Spanish companies in Canada, trade fairs, corporate events such as breakfasts with the Ambassador, conferences, Gala Dinner, Networking events.
- Design and editing of graphic content for corporate events such as banners, invitations, save the dates, flyers and menus.
- Preparation of proposals and search for sponsorships for events.
- Consulting services for Spanish companies in their international expansion: market analysis, identification of potential partners and meeting agendas.
- Market Research of the pharmaceutical sector in Canada.
- Tools: Salesforce, Hubspot, Canva, Mailchimp and Mailerlite.
- Planning and execution of marketing plans for international artists. Sending press releases, clippings, billing, reports.
- Product Placement and social media campaigns.
Music Branding: Campaigns that relate music and artists.
- Commercial alliances, partnerships and strategic support for product launches.
- Event sponsorships
- Support to the Marketing department (International Exploitation) in the development of launch plans for the company's artists abroad.
- Management and organization of logistics and promotion plans for national artists abroad. Sending singles, videos and press releases to other countries. - - Purchase orders and billing.
6-month internship program 'A magical opportunity' from the Rey Juan Carlos University of Madrid. Training in events and hospitality combining it with work at the Disney parks in Orlando. Customer service tasks, welcoming visitors, helping in the development of park shows and attractions, direct attention to visitors, and other functions as needed.
ERASMUS PROGRAM