Carlota Vilches, Digital Marketing Executive

Carlota Vilches

Digital Marketing Executive

B!HUB Marketing & Partnerships

Lieu
Espagne - Madrid
Éducation
Master, Master in International Business Management
Expérience
4 years, 6 Mois

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Expériences professionnelles

Total des années d'expérience :4 years, 6 Mois

Digital Marketing Executive à B!HUB Marketing & Partnerships
  • Espagne
  • Je travaille ici depuis mars 2023

Management of Vodafone Spain’s loyalty program:
Design and execution of digital strategies. Project roadmapping based on business objectives. Product discovery and delivery.
Prototyping and monitoring of Vodafone's weekly campaigns within its 'My Vodafone' App and subsequent improvements. Analysis of metrics and reporting to client.
Test & Learn strategies to optimize journeys, user experience and engagement.
Writing Vodafone’s BTL Messages across digital channels (Push Noti, SMS, e-mail...) subsequent analysis and proposal of improvements to improve opening CTR.
My Vodafone App CMS: creation and management of the App content. User experience.
Collaboration with the Partnerships department in the strategy and objectives of the partners involved in Vodafones' loyalty program.
Organization and coordination of teams.
Tools: Google Analytics, Looker Studio, Qlik, Mailjet, Typeform, DocuSign, Grafana, Easypromos, CMS.

Marketing, Communication & Events à Economic and Commercial Office of the Embassy of Spain in Canada | Spain Canada Chamber of Commerce
  • Canada - Ottawa
  • janvier 2022 à septembre 2023

- Planning and execution of the strategic marketing plan. Development and implementation of strategies for the growth of the Chamber. Retention and recruitment of new members, branding, increasing brand recognition at events.
- Preparation, editing and sending of newsletters, mailings, web content and management of the Chamber's social networks.
- Planning, organization and coordination of events and promotions: Trade missions of Spanish companies in Canada, trade fairs, corporate events such as breakfasts with the Ambassador, conferences, Gala Dinner, Networking events.
- Design and editing of graphic content for corporate events such as banners, invitations, save the dates, flyers and menus.
- Preparation of proposals and search for sponsorships for events.
- Consulting services for Spanish companies in their international expansion: market analysis, identification of potential partners and meeting agendas.
- Market Research of the pharmaceutical sector in Canada.
- Tools: Salesforce, Hubspot, Canva, Mailchimp and Mailerlite.

International Marketing | Brands and Sponsorships à UNIVERSAL MUSIC SPAIN
  • Espagne - Madrid
  • avril 2019 à avril 2020

- Planning and execution of marketing plans for international artists. Sending press releases, clippings, billing, reports.
- Product Placement and social media campaigns.
Music Branding: Campaigns that relate music and artists.
- Commercial alliances, partnerships and strategic support for product launches.
- Event sponsorships

International Marketing Intern à SONY MUSIC SPAIN
  • Espagne - Madrid
  • novembre 2018 à avril 2019

- Support to the Marketing department (International Exploitation) in the development of launch plans for the company's artists abroad.
- Management and organization of logistics and promotion plans for national artists abroad. Sending singles, videos and press releases to other countries. - - Purchase orders and billing.

OPERATIONS INTERNSHIP à THE WALT DISNEY COMPANY
  • Etats Unis - Floride
  • janvier 2018 à juillet 2018

6-month internship program 'A magical opportunity' from the Rey Juan Carlos University of Madrid. Training in events and hospitality combining it with work at the Disney parks in Orlando. Customer service tasks, welcoming visitors, helping in the development of park shows and attractions, direct attention to visitors, and other functions as needed.

Éducation

Master, Master in International Business Management
  • à ICEX
  • septembre 2021
Baccalauréat, Marketing
  • à UNIVERSIDAD REY JUAN CARLOS
  • juin 2019
Diplôme, HOSPITALITY MANAGEMENT
  • à University Of California, Riverside
  • juillet 2018
Baccalauréat, Marketing
  • à UNIVERSITY WIENER NEUSTADT | VIENNA, AUSTRIA
  • décembre 2017

ERASMUS PROGRAM

Specialties & Skills

Trade Shows
Live Events
Sponsorship Marketing
Marketing

Langues

Espagnol
Langue Maternelle
Anglais
Expert