Brand Development Manager
Auto Trader
Total years of experience :21 years, 0 Months
I am responsible for Marketing and Business Development and manage a team who cover Public Relations, Editorial, Digital Media, Social Media, Advertising, Events and Distribution. This is a strategic and management role that involves process improvement for the company as a whole and helping the company grow the business into new areas and optimising existing business operations.
In February 2013 I delivered a 3-day Supercar Show in Dubai Festival City, which was the first of its kind in Dubai and the first ever event for Auto Trader. I successfully managed and executed all the planning, organisation and preparations for the event. The Show received over 30, 000 visitors and contained some of the world’s most rare and expensive supercars. Every aspect was managed by myself from sourcing sub-contractors and suppliers, to working with advertisers, government entities, plus all the planning and budgeting. I am currently working on delivering the next Show booked for Jan 2014.
In addition, we are developing other product diversification projects and other new product lines to bring under the company’s luxury brand ambitions.
The company carries out internal modification works to residential and commercial interiors. This can involve complete re-modelling of bathrooms, kitchens, extensions, or entire villas. As Project Manager my responsibilities were:
• Liaison with the owner on defining details on finish and/or design and keeping them updated with progress
• Meeting project deadlines and ensuring the highest quality of finish
• Coordination with all other suppliers and contractors, such as Kitchen designers, Bathroom suppliers, material suppliers
• Management of our team and their daily work schedule
• Meeting all building and safety standards as required by the community developer
• All aspects of MEP such as electrical loading, distribution circuits, drainage and plumbing relocations
I moved into the International Business Development team working for the Operations Director for the Western Hemisphere division of PFMI. The role was originally based in the UK but was moved to Sharjah, UAE in August of 2003. Responsibilities included:
• Management and coordination of all pre-qualification and tendering activity for PFMI, ranging in value from $500k to $200m+, to strict deadlines.
• Development of all business process related to business development activity
• Development of all tendering documentation, templates & information library
• Interpretation of the Invitation to Tender documentation, assigning responsibilities for deliverables to other team members, document preparation, content quality control, liaison with any joint venture partner companies and managing the entire team and process to ensure all documentation was provided to meet strict submission deadlines.
• Participation in any official Clarification meetings with the Tendering Company
• Participation in final presentations to any successful bid held with the Tendering Company
• Handover to the Operations Team upon successfully securing a contract
• Required to travel frequently internationally at short notice and for long periods on some occasion
• All market research in the geographical focus areas
Within 1 year of operation, the small team of 4 who started PFMI secured 3 contracts worth over $120m and PFMI grew rapidly to be a large division employing several thousand people.
My previous manager from PGS (Senior VP of Marketing) joined Petrofac as Managing Director to start up a new Operations & Maintenance division. I was headhunted by him to take on the challenge of assisting him in starting this new business. During this initial 6 month period I provided all necessary PA support to the MD involving all aspects from travel and diary arrangements to presentation material, business process and strategic planning.
In addition to this support role, I was also given the responsibility to re-brand Petrofac in its entirety. This involved
• Developing a new logo which involved many iterations and liaison with all Business Leaders, as well as the CEO and CFO
• Creating an entirely new company styleguide, which prescribed everything from font-face and logo to all document templates and building signage.
• Implementation of the styleguide in all offices worldwide
• Project managing the development and creation of a new company website
The role exclusively involved the project management, maintenance and development of the Internet and Intranet sites. The Internet side to my role had 3 project areas: Existing site, new development site & potential NuCo site as a result of a potential merger.
Internet
• Maintenance of existing PGS website
• Project management of building a new PGS website. Based on a an entirely new back-end system code and GUI to ensure longevity of the site and maintain flexibility.
• Collaboration with potential merger company to discuss development of a merged ‘NuCo’ website
Intranet
The Intranet site is the main site used to publish all material relevant to all PGS employees. This site is now established as THE place to obtain information therefore it is vital to keep up an excellent standard of service. Main tasks included:
• Publish regular content onto the site
• Manage & develop 3rd Party newsfeeds
• Develop content & functionality
• Implement design changes
• Collaborate with other departments to build other sub-sites using the same application and template
This role had 2 main responsibilities, Marketing Assistant to the Senior VP of Marketing and Webmaster for the external website. Here is a brief summary of tasks:
Marketing Assistant
• Organisation of meetings, both internally and externally
• Participation in Marketing meetings and production of meeting minutes
• Organisation of international travel arrangements
• Organisation of global Marketing Workshops for internal staff training
• Event organisation of corporate sponsorship of annual cultural festival in Aberdeen
• Approval of invoices
• Privy to sensitive information, therefore highest discretion and trust required.
Webmaster - Management of website development (Intranet & Internet)
• Liaison with all internal Business Units to develop website content
• Liaison with external Web Developers
• Organisation and participation of bi-monthly meetings
• Produce statistical reports on website traffic
• Direct editing of the website content for both the internal and external sites
Project management of the implementation of CRM database software (Customer Relationship Management)
• Coordination with the global IT department to implement the system
• Organising and delivering training to staff in all offices worldwide
• Implementation of procedures related to CRM
• Liaison with users to obtain feedback and improve the system
• Involvement with the development of the software
PA to the Managing Director of the Geophysical Research department. Additionally providing technical support to the rest of the department. Main responsibilities:
• Organisation of international travel arrangements
• Preparation and compilation of technical reports. This involved working with seismic data and converting .cgm files for use in reports and for publishing on the Intranet.
• Development and maintenance of department Intranet.
• Development of department procedures
• Preparation of presentations
• Approval of invoices
Certificate of eMarketing Certificate of Marketing