Carol Bim

Box Hill College Kuwait (BHCK) is an accredited extended campus of Box Hill Institute - Australia, was established in Kuwait in 2007. BHCK offers international diploma qualifications in different fields from Business to Information Communication Technology and Arts & Design.

Responsibilities:
• Perform ongoing customer/market research including market trend, size and growth, competitors analysis, enrollment forecasts, and student satisfaction surveys.
• Prepare & share with management the enrolment forecast, strategies and action plans.
• Design & develop an integrated marketing campaign including media plans (print, broadcast and web), direct marketing campaigns (school visits, open days, exhibitions, mall visits) in addition to establishing a co-marketing program with a number of companies, hospitals and clinics.
• Oversee the colleges electronic marketing activities, including website content and design, in addition to administering social media (Face book, Twitter, Instagram and Snap chat)
• Build long term relations with key stakeholders including educational institutions, embassies, nonprofit organization concerned with youth development (LOYAC, INJAZ, UNDP...etc.)
• Design, plan and coordinate events including:
• Press Conferences
• Graduation Ceremonies holding more than 500 people and included ministers, ambassadors as its VIP Guests and patrons. Planning these ceremonies started from purchasing gowns, organizing graduates and faculty processions, preparing event collaterals (invitation cards, event programs, Yearbooks...etc.) to being the Event Spokesperson.
• Open House/Recruitment Day, this is an annual event in which more than 800 high school students from different private and public schools attend, along with 35 companies sponsoring this event (Nestle Co., Hilton Resorts, Kuwait Scientific Center, Bayan Dental Clinic, Ooredoo, …etc.).
• Principals Day, an event which all principals from different private and public schools are invited, the program includes workshops, guest lectures…etc.

Suma group offers educational advising services and guidance to students or professionals who would like to pursue their further education abroad. Services cover a full package from choosing the right state, program, university and ending in visa application.

Responsibilities:
• Conduct a feasibility study for the launch of the services
• Assist in planning and evaluating communication strategies and advertising campaigns
• Perform site visits to present and introduce the company

Responsibilities:
• Represent or assist universities student advisors in exhibitions and educational fairs
• Answer students questions and concerns

Nestle Toll House is a franchise store from Nestle; was first of its kind in the state of Oklahoma to promote Nestlés baking products (cookies, chocolates, cakes, …etc.

Responsibilities
• Direct, manage, and control all CRM activities to ensure quality delivered
• Manage staff and assign duties
• Determine and distribute the overall budget of the store
• Evaluate and determine required changes in operating hours
• Enforce company standards within the process of operation
• Determine staffing requirements and hire or oversee hiring staff
• Prepare monthly performance reports to the upper management along with proposals for cost cutting measures
• Assign, monitor, and change strategies to achieve the targeted sales figures
• Implement and supervise the promotion and sales to maximize revenues
• Develop a loss and waste analysis program

Responsibilities:
• Plan and coordinate market research questionnaires to monitor and gouge buyers preferences, habits, loyalty, satisfaction, etc.
• Prepare and submit brief reports and recommendation for marketing research findings.
• Coordinate with other departments to develop marketing and communications materials.

Responsibilities:
• Gather and reviewing new employees curriculum vitae.
• Assist in determining staffing requirements and hiring.
• Manage the hiring process to ensure compliance with all applicable law and policy.
• Execute store staffing strategy focusing on proper full-time to peak-time ratios and demographics.
• Assess training needs and quality of store training delivery. Ensure that each employee has an opportunity for training and development.