Head of Commercial - Project Director
ICTSI
Total years of experience :9 years, 4 Months
Global Infrastructure Investment, Management and Operation
Successfully lead bid and tender processes (RFQs) for projects with Capex between USD 100million -
1billion; Developed commercial strategy to ensure best possible partner selection; Defined the project
scope and bidding strategy, goals, and deliverables; Conducted and implemented investment
recommendations for container and multipurpose terminal projects; Directed complex due diligence
for Operations, Commercial, Finance, Treasury, Civil and Legal for greenfield, brownfield and existing
terminal and logistic projects; Formulated and managed multidisciplinary project tasks plus resource
allocation; Negotiated with multicultural key stakeholders including Government (PPP), JV partners
such as major industry players and internal stakeholders to gain competitive advantage;
Strategy and process implementation to establish the marketing department including hiring staff,
establishing reporting and decision base for sales strategy; Set-‐up data sourcing/sharing agreement
with key service providers; Doubled sales volumes 2010/2011 year on year, through firm and constant
communication with agencies, providing market intelligence for pricing strategy as well as input for
trade route optimization; Introducing origin sales force to the Angolan market and its key
characteristics; established process for 100% market visibility to allow target communication with the
major origins of imports, internal and external benchmarking including tangible performance
management;
Established commercial department with 2 - 6 marketing and sales professionals; Developed and
executed marketing strategy for expansion of the terminal with committed investment amount of
USD 600 million; diversified services for shipping lines by increasing gateway cargo; Created and
implemented communication strategy to manage local stakeholders, JV partners, Egyptian
Government Authorities, staff (1400 local employees) and board members; Ensured high employee
engagement in alignment with HR; Significantly increased customer contracts; Created a sustainable
set up to capture market intelligence information to allow strategic decisions in a highly competitive
transhipment environment; Senior management team member;
Consolidated commercial information and market intelligence to maximize synergies within the
portfolio and the newly established regional office; Established and implemented processes for
reporting of commercial data and customer activity for the terminals in the region; Prompted sourcing
and branding procedures for marketing;
Top Tier Business School on a global level.
courses: MISE), Denmark A.P. Moller-‐ Maersk Group Management Trainee Program