Regional Marketing & Communications Manager
InfoFort
Total years of experience :13 years, 4 Months
Role and responsibilities:
•Created InfoFort’s marketing department
•Support function for all departments: throughout the line activity
•Implemented InfoFort brand audits & action plans across all stations
•Maintaining the company’s leading position by searching for the most adequate platforms
•Controlling global marketing budgets & Dubai based suppliers
•Maintaining company’s trade memberships
Strategy
•Implemented yearly objectives in line with the company strategy’s road map
•Ensure InfoFort’s website is up to date and follow set SEO / SEM strategies. Quarterly updates.
•Heading InfoFort’s innovation department: Strategy road map, internal activities
•Reports submitted on quarterly basis
Events & projects implementation:
•Created InfoFort’s first sustainability report & maintaining global CSR activities
•Designing and implementing a friendly work environment: Canteens & meeting rooms
•Conducted InfoFort’s first clients’ events: Dubai Jazz Festival, Information Management Conference & Gitex 2011
Others:
•Reporting to CEO
•Managing Web and Graphic designers
2003-2006: Master degree in finance. Specialty: marketing of services. IAE La Rochelle. France (Mention assez bien / second-class honors) Thesis : 2006: The impact of theme restaurant experience on customer satisfaction and loyalty 2006: Strategic Analysis of the Rezidor Hotel Group 2005: The recruitment of managers in hotel industry - Survey administrated to 150 hotels in France