Catherina Lobo, Operations Manager-Marketing

Catherina Lobo

Operations Manager-Marketing

Cisco

Location
India - Bengaluru
Education
Diploma, Principles of Accounting
Experience
13 years, 4 Months

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Work Experience

Total years of experience :13 years, 4 Months

Operations Manager-Marketing at Cisco
  • United Arab Emirates - Dubai
  • July 1998 to October 2011

Budget Management and Reporting
• Management and accountability for Saudi, Pakistan & Gulf/UAE budget process including managing tools and reporting. This includes:
- MRM (Marketing Resource Management) tool Champion. Responsible for input of all marketing spend into MRM. Generating MRM and associated budget reports on a quarterly basis and responsible for ongoing analysis and reconciliation.
- Tracking all marketing funds coming from different sources and organizations (i.e. WWFM, CMO, SP, Channel) and coordinating with the theater marketing ops lead.
- Issuing purchase orders through appropriate tools - iProcurement or manual PO process. Interfacing with marketing suppliers regarding invoices and managing tight deadlines for timely submissions.
- Acting as primary contact with theater finance and Cisco Accounts Payable. Determining marketing accruals on a monthly basis and reconciling open PO list from Cisco finance.
- Managing marketing budgets efficiently inline with corporate policies and procedures and monitoring actual spend against budget forecast.
- Ensuring compliance and maintaining project related folders with reports and records of expenditures relating to quarterly budgets, for information and audit reference.
Event Management and Reporting
- Organise all corporate and local exhibitions, seminars for partners, resellers and customers throughout the Middle East region
- Work closely with the Marketing Communications Manager on all major events and conferences
- Manage and track entire marketing budget, ensuring that objectives are met
- Control all incoming and outgoing purchase orders, invoices and payments
- Manage all agency and supplier relationships
- Coordinate with PR agency, updates to Cisco Middle East website
- Organize the content of Cisco’s quarterly customer magazine
- Order, manage and control all technical documentation, marketing
literature and promotional items and fulfil requests where required

Education

Diploma, Principles of Accounting
  • at Loreto Convent
  • December 1970

Specialties & Skills

Management
Marketing Communications
Marketing Literature
Marketing Operations
Finance
Excellent communication skills; computer literate; exceptional leadership skills; team player;
Organizational skills; analytical skills; eye for detail; meticulous

Languages

English
Expert

Hobbies

  • Reading, listening to music, singing, dancing, cooking new recipes, knitting