Cathrine Buus Petersen

PriceShape is a scale-up SaaS company specializing in competitor price monitoring and dynamic pricing solutions for e-commerce businesses, enabling data-driven pricing decisions across multiple markets.

Key responsibilities
- Strengthen and refine existing brand and visual identities to ensure consistency, clarity and effectiveness across all platforms.
- Translate brand strategy into cohesive campaigns, design systems and guidelines that support storytelling and user experience.
- Develop visual and presentation materials that highlight product features and value propositions for both sales-facing and internal stakeholder use.
- Being a part of marketing and collaborating cross-functional teams to deliver cohesive, strategic and business-aligned visual communication across touchpoints.

Key achievements
- Streamlined and clarified the existing visual identity, improving brand consistency across marketing, sales and internal material.
- Established scalable design systems and guidelines that enabled faster campaign execution and cross-team alignment.
- Delivered product-focused sales and internal materials that improved feature communication and supported commercial and internal initiatives.

Independent creative design studio providing brand, design and visual communication solutions. Acting as a strategic and creative partner to a wide range of clients, including agencies, startups and corporate organisations.

Key responsibilities
- Act as a long?term creative partner, guiding projects from initial concept and strategy through to final execution and implementation.
- Develop and evolve brand identities and visual universes that clearly express brand purpose, positioning and personality.
- Contribute to brand strategy, creative direction and art direction to ensure cohesive and impactful visual outcomes across touchpoints.
- Design and deliver a wide range of outputs including editorial design, packaging design, web design and prototyping, motion design and digital experiences.
- Build scalable design systems and produce high?quality assets that support consistent brand communication across platforms.
- Translate complex ideas, products and services into clear, engaging visual communication for both external and internal use.

Key achievements
- Successfully partnered with a broad spectrum of clients as a trusted creative advisor, supporting both short?term projects and long?term brand development.
- Delivered end?to?end design solutions that aligned strategic objectives with strong visual execution across branding, digital and physical touchpoints.
- Established flexible and robust design systems that enabled clients to scale their visual communication efficiently and consistently.

Culture Workspace is a co-working and community-driven workspace focused on fostering collaboration, creativity and professional growth among entrepreneurs, startups and independent professionals.

Key responsibilities
- Strengthen and evolve the existing brand identity of the co-working space across both digital and physical touchpoints to ensure a cohesive and recognisable presence.
- Own and maintain visual communication across websites, social media channels, design assets and printed materials, ensuring consistent quality and brand alignment.
- Develop creative concepts and visual materials to support marketing initiatives, member communication and community engagement.
- Plan, organise and facilitate cultural events, talks and networking meetups aimed at entrepreneurs, startups and creative professionals.
- Act as a cultural and creative ambassador for the workspace, supporting a strong sense of community and brand experience.

Key achievements
- Clarified and strengthened the workspace’s visual identity, improving brand recognition and consistency across online and offline channels.
- Delivered a steady stream of visual and marketing assets that supported member acquisition, retention and community engagement.
- Successfully organised and facilitated recurring cultural events and networking activities, contributing to an active and engaged professional community.

Top Drawer Creative, a creative agency working across branding, digital design and communication. With a strong sustainability driven mindset embedded throughout the organisation - from the physical workspace to client facing products and solutions.

Key responsibilities
- Contribute to both development and brand focused design projects, supporting the evolution of client brands and internal initiatives.
- Participate in brand and concept development processes, translating strategic ideas into coherent visual solutions.
- Develop online and offline design outputs, including digital design, website maintenance, concept development and printed materials.
- Collaborate closely with senior creatives to refine ideas, layouts and visual storytelling across platforms while adhering to brand guidelines.
- Support sustainability led design initiatives, reflecting the agency’s holistic focus on responsible and purpose driven design.

Key achievements
- Played a key role in a client project recognised with a SiA Design Award, leading concept development and visual execution.
- Delivered a broad range of digital and print assets across multiple client and internal projects within a fast paced agency environment.
- Gained hands-on experience with brand development and sustainability focused design practices through close collaboration with experienced creative teams.