public relations and marketing officer
Dar al shifa
Total years of experience :5 years, 0 Months
Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns.
Development and implementation of marketing strategies for more enhancement.
Content Creation and Management: Produced engaging and relevant content for various channels,
including social media, and email campaigns.
Maintained content calendars, ensuring timely delivery and alignment with brand messaging.
Market Research: Conducted market research to identify industry trends, competitor activities, and patient
preferences.
Compiled and analyzed data to provide actionable insights for marketing strategies.
Social Media Management: Managed social media accounts, creating and curating content to increase
engagement.
Monitored social media analytics and adapted strategies based on performance metrics.
Event Coordination: Planning and execution of promotional events, clinic, and offers launches.
Coordinated logistics, managed vendor relationships, and ensured events met objectives.
Website Content Management: Applied content updates and enhancements to the hospital website,
ensuring accuracy and relevance.
Collaborated with the web development team to optimize user experience and maintain brand
consistency online.
• Front Desk Management:
- Greeted and assisted visitors, researchers, and lab personnel in a
professional and courteous manner.
- Managed a busy front desk, including answering phones, responding to
inquiries, and directing incoming traffic.
• Appointment Scheduling:
- Coordinated and scheduled appointments for lab services, meetings,
and facility usage.
• Communication Liaison:
- Acted as a central point of contact between lab personnel and external
stakeholders.
- Communicated messages, announcements, and important information
to all 14 floors of QMC Center
• Coordination with Other Departments:
- Collaborated with other departments to facilitate seamless
communication and support overall organizational goals.
Leadership and Team Development: Directed and motivated a team of 5 customer service
representatives, fostering a positive and collaborative work environment. Provided coaching, mentorship,
and ongoing training to enhance team performance and customer satisfaction.
Performance Management: Monitored team performance metrics and implemented strategies to optimize
productivity and efficiency. Conducted regular performance evaluations, provided constructive feedback,
and recognized top performers to maintain high morale and motivation levels.
Customer Service Excellence: Led by example in delivering superior customer service by promptly
addressing customer inquiries, concerns, and escalations. Implemented best practices to ensure
consistent service quality and customer satisfaction.
Process Improvement: Collaborated with cross-functional teams to identify opportunities for process
improvement and implemented innovative solutions to streamline workflows, enhance service delivery,
and drive overall operational excellence.
Reporting and Analysis: Generated comprehensive reports and analyzed data to identify trends, track
performance metrics, and inform decision-making. Utilized insights to develop actionable strategies for
continuous improvement.
bachelor degree in mathematics & science with GPA 3.33