Celina DD

Leading end-to-end digital marketing initiatives for small-scale startup businesses, including paid media strategy, campaign
execution, and performance optimization across Google Ads and social platforms.
Working closely with founders to drive lead generation, improve ROI, and scale brand presence through data-driven
performance marketing strategies.

Completed Salesforce internship with Formulaq Solutions. Worked as a freelancer for global SaaS clients, handling
end-to-end marketing strategies across the US, UK, Australia, and India markets.
Managed paid media budgets up to $100K, achieving a 45% ROI within the first quarter across multi-region
campaigns.

Managed end-to-end marketing operations including budgeting, branding, and account management for North America
market.
Worked closely with clients to support business growth through comprehensive marketing strategies.
Coordinated with development teams for seamless project execution. Led website enhancement initiatives, implemented
lead generation strategies, and managed AdSense advertising.
Handled Search Ads 360 (SA360) and Campaign Manager 360 (CM360) accounts using Looker Studio and GA4 for
reporting.
Oversaw digital marketing budgets ofup to $150K, driving online business growth and increasing digital presence by 40%
by the second month.

Managed daily ROI by optimizing campaigns across Google, Meta, LinkedIn, and Bing for Hospitality, Healthcare,
and Retail clients across APAC, US, and Dubai markets.
Supported Media Director in ensuring consistently high client satisfaction.
Coordinated with operations and stakeholders to streamline efforts across teams with shared objectives
Provided acquisition strategies, budget pacing, forecasting, and optimization to maximize client value.
Achieved and exceeded quarterly client targets while effectively managing team.
Managed multi-channel digital marketing initiatives for clients and agency partners.
Oversaw $500K budgets in paid media campaigns, raising revenue by 40%.
Strategized and implemented performance-driven campaigns across search, social, and programmatic platforms.
Optimized Search, Display, and YouTube campaigns, increasing conversion rates by 30%.
Led bi-weekly client calls, delivering actionable performance insights and search trend recommendations.
Developed user segmentation models, increasing visitor return rate by 20%.
Leveraged AI-powered tools for advanced keyword research to enhance SEO, SMM, and SEM with competitive
analysis, and data-backed strategic planning.
Collaborated with Product and Development teams to drive integrated B2B demand generation and end-user
marketing initiatives
Led A/B testing for bid optimization, landing page optimization, Keywords optimization, and on ad creatives.

Instrumental in leading Google Ads (Search, Display, Youtube & Shopping) campaigns & Google Analytics
Played significant role in developing Digital strategies for all-inclusive business verticals for North America Clients
Led Bi-weekly client meetings to provide data-driven insights of Marketing campaign trends for largescale business
Improved and developed campaigns comprising bid optimization, landing page optimization, search query
and devising different ad copies for different market clients
Accountable for devising and administering online marketing strategies and client escalation support for small to
large scale corporations
Day to day analysis of return on investment of online businesses
Engaged with Development/Operation teams and senior managers in enhancing process and framework
Furnished research market insights to assess clients business growth analysis
Coached a batch of 40 trainees to provide in-depth knowledge about Google Ads product
Achieving and overdelivering Sales target Quarter on Quarter by handling a team of more than 20 members

Enhanced and evaluated clients concerns and suggested resolutions, and offered high client satisfaction scores.
Assisted team in meeting month on month Revenue targets Accomplished and delivered Sales target month on month
Offered detailed Marketing and Sales trends insights to clients Bi-weekly with team performance report