BUSINESS DEVELOPMENT AND MARKETING SR. OFFICER, 2nd Level Manager
ISLAMIC RELIEF WORLDWIDE (IRW-United Kingdom)
Total years of experience :9 years, 5 Months
Achievements:
Proposals Developed/Sales including budgets (BVA), Revenue Generated: 1, 200, 000 EURO
Under value for money through negotiation additional discount achieve of 93, 478 EURO.
Sale Target Clients (B2C): 2500, Achieved: 2872, Target Clients (B2B): 100, Achieved: 111.
Time frame: 12 Months, Achieved In: 11 Months, 13 Mega Events organized and hosted.
Key Responsibilities:
NEW BUSINESS DEVELOPMENT
Prospect for potential new customers and establish strong relationships to increase revenue.
Research and identify potential clients, and the decision makers within the client organization.
Plan approaches and pitches; work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. Participate in pricing the solution and services.
Handle objections by clarifying, emphasizing agreements, Use a variety of styles to persuade.
Conceptualize ideas, monitor execution of events, negotiate with customers and finalize major deals.
CLIENT RETENTION
Prepare presentations and present new products and services to enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange and participate in internal and external client debriefs.
BUSINESS DEVELOPMENT PLANNING
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels with Value Added Reseller (VAR).
Identify opportunities for campaigns and services that will lead to an increase in sales.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators as per new marketing initiatives.
Understand business model, build and measure key KPIs and target B2B and B2C companies’ sales.
MANAGEMENT AND RESEARCH
Submit weekly/Monthly progress reports, and ensure that data is accurately entered and managed within the company’s CRM/sales management system linked with SAP-EP/AX Microsoft.
Forecast sales targets/deliverables and ensure they are met by the team.
Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
Track and record activity on accounts and lead team to close deals to meet these targets.
Understand the company’s goal and purpose and ensure all team members represent the company.
Responsible for routine analysis of project budget including financial target settings and reviewing spends with concern staff and consortium partners within 72 countries.
Present business development training, mentoring to business developers and other internal staff.
Achievements:
Four years Marketing and Communication strategy developed and implement for CWDP (IRW-UK).
Establish efficient communication channels among community, CWDP, IRW, donors/customers.
40% additional business rose for local sponsorship worth 662, 068 AED P.A for 3 years.
3 years exceed expectation performance appraisal, 52 Events organized and successfully executed.
Key Responsibilities:
DEVELOPS, MANAGE CAMPAIGN AND MEDIA COMMUNICATIONS
To devise, implement and evaluate communications strategies around work and relevant issues.
To identify and develop target media and policy contacts to raise awareness of work and expertise in priority areas along with social media community management duties.
Work with media outlets/stakeholders to publish timely organization information both ATL and BTL, such as press releases, brochures, weekly newsletter and other online and printing materials.
Develops and implements strategic direction to create and maintain a positive public image and visibility of the Campaign. Co-ordinating the Trust’s stakeholder engagement events.
Organising the design and production of corporate publications and print PR materials, managing relationships with suppliers for cost efficiency and ensuring the Trust gets value for money.
Trust’s participation with selected conferences, briefing internal and external representatives.
Working to agreed budgets with approved suppliers, complying with organisational policies.
MARKETING AND SALES SUPPORT
Developing and end-to-end delivery of IRW’s marketing and CRM strategy across the department to ensure alignment to overall targets and to develop the advertising, marketing and promotion plans.
Target clients to inform them about new developments in the organization’s products and services.
Leading market research and competitors benchmarking initiatives in relation to the program to collect information on trends and develop effective marketing programs according to the voice of the customer and analysis to ensure competitiveness of the program.
Defining the right communication channels used to support the program strategies, and developing the most effective strategies across different segments.
Planning and overseeing new marketing initiatives. Review major risks/issues increasing business.
Achievements
250 new stakeholders/vendors introduces with timely service delivery of goods.
12 mega events organized, under fleet management managed and supervise 187 IR vehicles.
Procurement and timely release of payments $ 295, 449, 220 with zero error data.
27 international delegates facilitated with quality and customer satisfaction.
Key Responsibilities:
CUSTOMER RELATIONSHIP
Take full responsibility for managing a growing customer portfolio within the assigned region.
Arrangements of seminars, event management, meetings, conferences and interviews. Liaison delegates, donor’s accommodation, air and road travel arrangements, NOC and Visa processing.
Market intelligence for related service and products to ensure IRW is getting the best VFM.
Measure customer satisfaction and improve services, manage a team of customer services staff.
ADMINISTRATION MANAGEMENT
Coordinate and relationship building with suppliers and ensure delivery of goods to required destinations in an efficient and cost effective manner with correct quantity and condition.
Effective management of legal contracts and agreements, record keeping of documents issued or received till the final receipt of goods and final payments from finance to suppliers.
Fleet, vendor and facility management, handle petty cash, floats and expenses, insurance of vehicles, logistical support, periodic repair and maintenance of building and assets.
Receive and verify all the goods from supplier and verify bills for due payments.
Maintain and lead data, operations, goals, CRM, DIP, budgets, task assignments, indicators, among 72 countries through IRW SAP-EP and AX Microsoft.
Achievements
Four year Sales Target: AED 17, 448, 275 - Sales Achieved: AED 20, 737, 931
Coordinate among 32 contraries internal and external stakeholders
Key Responsibilities:
Ensure perfect integration of sales strategies with marketing strategies to drive expected results.
Annual Sales Strategy Plan to contribute towards overall company's strategy and targets.
Developing, implementing a comprehensive 360-degree Marketing performance measurement and management (MPM) approach to boost and optimize Marketing effectiveness, results and ROI.
Ensuring all sales representative activities are in accordance with organisational codes of conduct.
Seeking new relationships with new clients across the globe, client weekly/monthly appointments.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Win customer projects / tenders and deliver against all marketing / sales performance KPIs.
Engage with governmental and Private Sector customers and pursue business opportunities.
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Researches the appropriate mix of distribution channels designed to improve the effectiveness and efficiency of coverage in the marketplace and optimize go-to-market resources.
Provides input to the identifications of resources and skills necessary to support the channel strategy and achieve product sales in the most productive manner.
Develop and execute demand generation in support of the brand(s) and related product(s) as required and functions as the information hub for designated brand/product(s)
Coordinate and execute sales activities to agreed budgets, sales volume, company values, product mix and timescales.
Achievements
Sales Target: AED 1, 724, 137.93 - Sales Achieved: AED 1, 844, 827.59 and Top performer of the year.
Key Responsibilities:
Responsible for obtaining profitable results by developing sales team through motivation, counseling, skills development and product knowledge development.
Conducts outbound marketing calls and scouts for new leads and referrals to generate business.
Developing a database of qualified leads, build and managing strong relationships with customers.
Responsible for lead generation for Current Account and Savings Account - CASA to new customers and deepening of account balances for existing customers.
Work to gain and retain customers by maintaining high standards of customer service.
Monitor branch financial activities, performing audits, reviewing reports, and managing cash levels.
Shares with the sales manager responsibility for planning sales team meetings and achieving targets.
Achievements
Over 350, 000 Customer accommodated with best customer relation and satisfaction.
Key Responsibilities:
Explain products, services, pricing and answer queries and overcome objections from customers, MIS reporting to senior management, and data updating.
Improve customer service experience, create engaged customers and facilitate organic growth.
Take ownership of customer’s issues and follow problems through to resolution.
Accountable for overall quality of documents published in the online portal and timely delivery.
Achieves marketing and sales operational objectives by contributing information and recommendations to strategic plans and reviews with quality and customer-service standards.
Identifying new sales leads and strong relationship built with internal and external stakeholders.
2001 2004 MBA (3.42 CGPA) Marketing Bahria University 1st Division
1999 2001 B.Com Commerce Punjab Board 1st Division
2000 2000 Computer Certificate IT Web Communication 1st Division
1998 1998 Computer Certificate IT NIE (National institute of Electronics) 1st Division
1996 1996 Language Certificate English The House of Knowledge California USA 1st Division