Brand Manager
Sima food industries
مجموع سنوات الخبرة :13 years, 6 أشهر
• Set objectives and strategies for consumer promotion and manage implementations.
• Understand relevant marketplace dynamics and key issues leading to appropriate recommendation for the marketing mix (product quality, promotion, pricing )
• Understand each line item and establish measures and track performance.
• Develop annual business plan
• Lead market efforts to understand customer's perceptions and behaviour and formulate effective marketing strategies to ensure their brand receive maximum visibility and perform better than their competitors.
• Create and execute brand strategies and market plans for the brands, including managing both existing product portfolio and new product launches.
• Participates in brand strategy discussions and in setting a bulls-eye consumer target.
• Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
*Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
*Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
*Establish performance specifications, cost and price parameters, and sales estimates.