Chamil De Silva

• Responsible for determining annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results.
• Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Responsible for developing channel strategy with the sales leadership team and thereby aligning in trade.
• Responsible for implementing national sales programs by developing field sales action plans. Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establish and adjusts selling prices by monitoring costs, competition, and supply and demand.
o Completing national sales operational requirements by scheduling and assigning employees; following up on work results.
• Maintaining national ISP staff by recruiting, selecting, orienting, and training employees.
• Maintaining national dealer and staff training.
o Drawing up annual activation calendar (ATL/BTL) in coordination with marketing, and sales team for 03 business groups - Domestic appliances, Personal care and New businesses.

Key Achievements
• Created market and demand of Personal Care in Sri lanka from 5% to 50% values share. Be the number one market leader for beauty and grooming products.
• Improved profitable growth in Modern Retails / Discount store from negative margin.

• Achieving the primary business goals of the given territory (Primary sales, secondary sales by channel & category, field capability score by channel & channel program).
• Responsible of analyzing & building the brand performance of given territory through numeric, weighted distribution along with conducting micro marketing activities.
• Efficient operation & POP execution (Coverage frequency, on self-availability, merchandising as per the planogram compliance.
• Control over the infrastructure facilities whilst efficiently using the business partners resources (Manpower plan, Logistics, Customer case fill on time, Investment in stock & Operating cost).
• Responsible on analyzing the market in order to identify new opportunities
• Build and strengthen good business relations with distributor team and with key dealers, with various channel programmers & assuring best responsive service according to Unilever standards.

Key Achievements
• 115% achievement of IOP in the year 2012, Contributed 26% for National Biz in 2013. Against 2012, this year 56% growth in my region.
• Established and streamlined new business partners across the region in 2012 business partner.
• 2013 Best Territory Manager & 2014 Chairman Award.

• Handling 248 dealers in David Pieris company in Sri Lanka provide them for financial loans.
• Managed in dealer finance facilitating all process related company process.
• Ensured that performance cycles were completed on-time-and-in-full. Influenced and encouraged teams within the business units to complete objective setting and appraisals to meet timelines.
• Organizing/coordinating the functional dealer meeting programmed for new dealers in the David Pieris Motor Company function. This was a pilot intervention in the company.
• Maintaining disciplines at all times and provide leadership to dealer Finance team.

• Understanding the consumer durable market in-terms of consumer habits and attitudes to draw up operational/sales strategies and to grow institution sales business of the company.
• Constructing and executing trade marketing activities, activations and campaigns for the above sub-channels to streamline operations, and produce an incremental turnover to the business.