Digital Manager
PRISM Digital Marketing
Total years of experience :6 years, 5 Months
• Work with the Line Manager / Reporting Supervisor for day-to-day tasks
• Coordinate with the Dubai Team for project updates for each active client
• Cultivate solid relationships with clients through the provision of exceptional after-sales service.
• Create a positive onboarding experience for new clients
• Develop comprehensive digital marketing strategies for Prism and its clients (e.g.SEO/SEM, marketing database, email, social media, display advertising campaigns, and PPC, among others)
• Implement campaigns across multiple channels and analyze performance metrics
• Work closely with clients and Prism's internal teams in developing/executing paid/organic acquisition strategies, and collaborate with other key internal team members in optimizing the customer user experience/journey
• Monitor the paid ad campaign on social and Google AdWords etc. to ensure that we optimize the campaign perfectly to ensure maximum ROI for the client and Prim.
• Evaluate, measure, and report key performance metrics of all marketing campaigns/ sales conversion
• Work collaboratively with art directors, creative directors, and project managers to shoot photos & videos/interviews/events to meet the needs of digital marketing campaigns.
• To grow our business by aggressively generating leads for the company through organic and paid campaigns.
• Respond to RFs and deliver smart, comprehensive, and strategic proposals, well-written SOWs and present them to the client in a professional manner
• Keep abreast with new digital marketing trends and competitor activities Develop, coach, and mentor digital marketing team members under your mentorship.
•Successfully developed and executed comprehensive digital marketing strategies for a global insurance company to achieve business objectives, successfully increased Facebook followers by 25% in 3 months, grew TikTok followers by 23% in 4 months, and increased Spotify followers by 10% in 2 months, using data-driven insights and creative content.
• Manage and mentor a team of digital marketing professionals, ensuring they have the necessary support and resources to meet objectives and stay up-to-date on industry trends.
• Generate sales-driven monthly leads of over 500 and increase monthly sales by 22% within 4 months by implementing data-driven digital marketing strategies, optimizing conversion funnels, and collaborating cross-functionally to align with business objectives.
• Develop and implement performance marketing strategies, utilizing a range of channels such as paid search, paid social, affiliate marketing, and display advertising, to drive revenue growth and increase Instagram follower growth by 40% in the first 5 months.
• Stay up-to-date on industry trends, best practices, and emerging technologies, and provide insights and recommendations to optimize digital campaigns and stay ahead of the competition.
• Manage digital campaigns from conception to execution, ensuring all projects are completed on time and within budget.
• Collaborate with internal teams, external vendors, and agencies to execute comprehensive digital campaigns that meet business objectives.
• Develop and implement comprehensive digital strategies that increase monthly leads and revenue by 30%, leveraging a range of tactics such as PPC, social media, Programmatic Advertising, and content marketing.
• Conduct thorough analysis of website and campaign data to identify areas for improvement and recommend data-driven strategies to optimize performance and increase conversions.
• Stay up-to-date with emerging digital trends and technologies, and work collaboratively with cross-functional teams to identify and implement innovative solutions that drive growth and improve the customer experience.
• Manage and optimize paid media campaigns across various platforms, utilizing data-driven insights to continually improve performance and drive cost efficiencies.
• Monitor and report on campaign metrics, utilizing tools such as Google Analytics, to provide regular updates on performance and recommend optimizations to improve results.
• Develop and oversee the implementation of effective SEO strategies that increase organic search traffic, improve website visibility, and drive lead generation and revenue growth.
• Analyze website and campaign data to identify opportunities for optimization and recommend data-driven strategies to improve search engine rankings, including keyword research and selection, content optimization, and link building.
• Collaborate with cross-functional teams such as content, product, and development to ensure SEO best practices are integrated into all digital initiatives, and provide guidance on SEO optimization and site structure.
• Analyze website and campaign data to identify opportunities for optimization and recommend data-driven strategies to improve website visibility, search engine rankings, and overall online presence.
• Monitor social media trends, conversations, and feedback to identify emerging topics and customer sentiment, and make recommendations for content and engagement strategies to stay ahead of the curve.
• Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and optimization, to achieve desired outcomes such as lead generation, website traffic, and sales.
• Develop and execute social media marketing campaigns to drive engagement, increase brand awareness, and grow social media followers, leveraging a range of platforms and tactics including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Analyze social media performance metrics to identify opportunities for optimization and recommend data-driven strategies to improve reach, engagement, and conversion rates.
