Chanaka فرناندو, Digital Manager

Chanaka فرناندو

Digital Manager

PRISM Digital Marketing

البلد
الإمارات العربية المتحدة - الشارقة
التعليم
ماجستير, Artificial Intelligence in Marketing
الخبرات
6 years, 6 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :6 years, 6 أشهر

Digital Manager في PRISM Digital Marketing
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ مايو 2023

• Work with the Line Manager / Reporting Supervisor for day-to-day tasks

• Coordinate with the Dubai Team for project updates for each active client

• Cultivate solid relationships with clients through the provision of exceptional after-sales service.

• Create a positive onboarding experience for new clients

• Develop comprehensive digital marketing strategies for Prism and its clients (e.g.SEO/SEM, marketing database, email, social media, display advertising campaigns, and PPC, among others)

• Implement campaigns across multiple channels and analyze performance metrics

• Work closely with clients and Prism's internal teams in developing/executing paid/organic acquisition strategies, and collaborate with other key internal team members in optimizing the customer user experience/journey

• Monitor the paid ad campaign on social and Google AdWords etc. to ensure that we optimize the campaign perfectly to ensure maximum ROI for the client and Prim.

• Evaluate, measure, and report key performance metrics of all marketing campaigns/ sales conversion

• Work collaboratively with art directors, creative directors, and project managers to shoot photos & videos/interviews/events to meet the needs of digital marketing campaigns.

• To grow our business by aggressively generating leads for the company through organic and paid campaigns.

• Respond to RFs and deliver smart, comprehensive, and strategic proposals, well-written SOWs and present them to the client in a professional manner

• Keep abreast with new digital marketing trends and competitor activities Develop, coach, and mentor digital marketing team members under your mentorship.

Manager - Digital في Threesixty Digital Pvt Ltd
  • سريلانكا - كولومبوا 7
  • مايو 2022 إلى مايو 2023

•Successfully developed and executed comprehensive digital marketing strategies for a global insurance company to achieve business objectives, successfully increased Facebook followers by 25% in 3 months, grew TikTok followers by 23% in 4 months, and increased Spotify followers by 10% in 2 months, using data-driven insights and creative content.

• Manage and mentor a team of digital marketing professionals, ensuring they have the necessary support and resources to meet objectives and stay up-to-date on industry trends.

• Generate sales-driven monthly leads of over 500 and increase monthly sales by 22% within 4 months by implementing data-driven digital marketing strategies, optimizing conversion funnels, and collaborating cross-functionally to align with business objectives.

• Develop and implement performance marketing strategies, utilizing a range of channels such as paid search, paid social, affiliate marketing, and display advertising, to drive revenue growth and increase Instagram follower growth by 40% in the first 5 months.

Digital Strategists في zMessenger Pvt.Ltd
  • سريلانكا - كولومبوا 2
  • أكتوبر 2020 إلى مايو 2022

• Stay up-to-date on industry trends, best practices, and emerging technologies, and provide insights and recommendations to optimize digital campaigns and stay ahead of the competition.

• Manage digital campaigns from conception to execution, ensuring all projects are completed on time and within budget.

• Collaborate with internal teams, external vendors, and agencies to execute comprehensive digital campaigns that meet business objectives.

• Develop and implement comprehensive digital strategies that increase monthly leads and revenue by 30%, leveraging a range of tactics such as PPC, social media, Programmatic Advertising, and content marketing.

Digital Specialist في Seven Media Group (Firestarter)
  • سريلانكا - كولومبوا 3
  • أكتوبر 2019 إلى أكتوبر 2020

• Conduct thorough analysis of website and campaign data to identify areas for improvement and recommend data-driven strategies to optimize performance and increase conversions.

• Stay up-to-date with emerging digital trends and technologies, and work collaboratively with cross-functional teams to identify and implement innovative solutions that drive growth and improve the customer experience.

• Manage and optimize paid media campaigns across various platforms, utilizing data-driven insights to continually improve performance and drive cost efficiencies.

• Monitor and report on campaign metrics, utilizing tools such as Google Analytics, to provide regular updates on performance and recommend optimizations to improve results.

Lead Digital Marketing Specialist في Beyond Technologies
  • سريلانكا - كولومبوا 5
  • مارس 2018 إلى سبتمبر 2019

• Develop and oversee the implementation of effective SEO strategies that increase organic search traffic, improve website visibility, and drive lead generation and revenue growth.

• Analyze website and campaign data to identify opportunities for optimization and recommend data-driven strategies to improve search engine rankings, including keyword research and selection, content optimization, and link building.

• Collaborate with cross-functional teams such as content, product, and development to ensure SEO best practices are integrated into all digital initiatives, and provide guidance on SEO optimization and site structure.

• Analyze website and campaign data to identify opportunities for optimization and recommend data-driven strategies to improve website visibility, search engine rankings, and overall online presence.

Social Media Executive في OntoMatrix Digital Agency
  • سريلانكا - كولومبوا 6
  • ديسمبر 2017 إلى مارس 2018

• Monitor social media trends, conversations, and feedback to identify emerging topics and customer sentiment, and make recommendations for content and engagement strategies to stay ahead of the curve.

• Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and optimization, to achieve desired outcomes such as lead generation, website traffic, and sales.

• Develop and execute social media marketing campaigns to drive engagement, increase brand awareness, and grow social media followers, leveraging a range of platforms and tactics including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

• Analyze social media performance metrics to identify opportunities for optimization and recommend data-driven strategies to improve reach, engagement, and conversion rates.

الخلفية التعليمية

ماجستير, Artificial Intelligence in Marketing
  • في University Of Virginia
  • مايو 2024
دبلوم, Professional Diploma in Digital Marketing
  • في Asia Pacific Institute of Digital Marketing
  • يناير 2023
دبلوم عالي, Diploma in Mass Communication
  • في SEGi University
  • سبتمبر 2015

Specialties & Skills

Volunteering
Social Media
ISO 27001
Data Entry
Public Relations
Content Marketing
Google Advertising
Data Analysis
LinkedIn Advertising
Programmatic Advertising
Analytics
Snapchat Advertising
Meta Advertising
Digital Strategy
TikTok Advertising
Customer Relationship Management

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي
linktr.ee/chanakagf

فيس بوك
فيس بوك
facebook.com/chanakagf/


انستغرام
انستغرام
instagram.com/chanu.insta/

اللغات

الانجليزية
متمرّس

الهوايات

  • Hiking
  • Travell
  • Photography
  • Volunteering