Digital Associate
Richard Attias & Associates
مجموع سنوات الخبرة :9 years, 3 أشهر
- Develop innovative digital concepts for projects (mobile app, website, virtual event platform, digital activation).
- Prepare Software Requirements Specifications for digital products.
- Perform User acceptance testing for digital products before launch.
- Successfully manage the entire digital product life cycle, from planning and functionality to product positioning. Perform product demos.
- Prepare Analytical reporting of digital products to enhance participation, UX & UI
- Perform consistent research (qualitative & quantitative) to improve process automation and stay ahead of digital trends.
- Increased mobile app participation by 25% during hybrid events via set email marketing strategies.
- Devise SEO strategies for better global visibility of global Govt events
- Create and execute 360 Digital Marketing Strategy to generate an audience for events - PPC, Display Advertising, Email, SMS, Split testing, Social
Media, Content optimization, and Design
ESM - Events and Sports Management logo
Digital Marketing SpecialistDigital Marketing Specialist
ESM - East Sports Management · Full-timeESM - East Sports Management · Full-time
Feb 2018 - Mar 2022 · 4 yrs 2 mosFeb 2018 - Mar 2022 · 4 yrs 2 mos
United Arab Emirates · On-siteUnited Arab Emirates · On-site
- Successfully led the 360 SEO strategy of the company's website (On-Page, Off-Page, Technical) with the aim to increase awareness, targeted traffic, and leads generation - Hamilton Aquatics, ESM, ESM Holiday Camps.
- Work closely with the design team and IT team to ensure a seamless UX and UI across multiple channels.
- Work closely with product directors to create relevant content plans based on keyword research and relevant topics for websites, blogs, and social media.
- Build strong analytical reports to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identified critical conversion pain points and drop-off points and optimized the user funnels to increase conversion/sales.
- Create, manage, and. reports the performance of all digital marketing campaigns (social media, PPC, banner ads, email, SMS) and assess against goals.
- Create high-level system requirements specifications (SRS) documents for new websites and booking systems and mobile applications.
- Manage digital marketing budget and keep track of all spending to ensure approved budgets are not exceeded.
- Design and build Landing Pages. (Drupal, Unbounce, WordPress).
- Identify new tools & solutions to problems for the efficiency of the marketing team and aligned them with goals & KPIs.
- Develop tailored direct communication strategies (Email + SMS campaigns) to increase conversion, registrations, and sales.
- Work with partners and influencers to design and maximize joint affiliate campaigns
- Work closely with the IT team to improve the website's technical performance and built personalized content and facility management system.
Skills: Data Analytics · Online Advertising · Google Analytics · Marketing Operations · Programmatic Media Buying · Marketing Automation · Customer Journeys · Google Ads · Email Marketing · Digital Marketing · Analytical Skills · Search Engine Optimization (SEO) · Content Management Systems (CMS)
Achievements/Tasks Provide 1 st and 2nd level technical troubleshooting to customers across the world via chats and emails. (English & French). Built websites according to customers' needs and requirements and assist in further maintenance. Worked with html, PHP, Joomla, Drupal, WordPress, Prestashop, SEO, digital marketing, Ofice 365. Consistent testing of company's IT solutions, critically analyze functions, and report to senior management before launch. Community Management - handled customers' complaints, queries & provide assistance with 24 hours SLA. Successful up-selling of IT solutions to potential buyers. Quality assurance and internal protocol improvements. Content Optimization about the company's product & services in English and French.
Achievements/Tasks Delivered functional and User Acceptance Testing with regards to Cloud Solutions. Successfully adopting a project management framework to ensure projects are completed within defined timelines and budgets. Worked directly with customers having data connectivity issues on mobile phones and modems. Resolved customer complaints with strong verbal negotiation. Successfully prepared business case, request for proposal, project description, product catalog, brochures, FAQs, and User guide. Market research - analysis and segmentation of the market for cloud solutions and telco services. Developed and managed several websites for entrepreneurs and for the company.
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.