Head of Marketing
Leading real estate Property Developers LLC,
Total years of experience :20 years, 11 Months
Responsible for Corporate marketing, Digital and ATL communications, Brand communications, Media relations, Investors communication, liasoning with land department, Budget management
Channel management with Ultra High Net worth lead generation across Global markets. Led open houses & road shows showcasing the luxury property in major cities across India, China, Middle east, Africa and EU markets with co branded events with top brokerage houses and generating over 35+ sales worth aed 70 million sales.
Led marketing changeover for Imperial brand with redesigning GTM strategy, creating R&R programs, brokerage incentives and creating competitive advantage in Dubai real estate.
Handling Digital Innovation - Business Process Outsourcing (BPO), Big Data, Web Design & Development, Business Automation, Mobile Apps, Content, Social, SEO, Branding, A/B testing- Unbounce & Optimizely, Landing pages optimization.Strategic and tactical expertise in social media. Storytelling and campaign creations- planning, strategy, execution and distribution.
Global ad network vendor management (CPM, CPC, Affiliate, Mobile Advertising-Real Time Bidding, Print, electronic & online space Google ad words, Instagram, youtube, twitter, LinkedIn and others), Mobile real time bidding(RTB) campaigns with CTR of 1.2% driving new leads, with key focus on lead generations and campaign promotions,
Developed channel-specific customer strategies to drive aggressive growth.
Create opportunities for financial growth, by identifying new services to sell, Working with Cross functional teams to increase sales and profits, C level negotiations and managing Clients based on in-depth requirements. Sales Planning and overseeing new marketing initiatives .Negotiating and close business deals with C Level. Market Research and product innovation in space of ICT.
Responsible for growth strategy and marketing for EMEA markets for new products, targeting key markets for B2B, Brand perception, consumer & shopper dynamics, marketplace performance, and macro Socio-economic trends. Brand insights.
Led Annual brand strategy, annual marketing campaigns, and competitive analysis. Developing and driving the Customer Marketing strategy, Co alliance with luxury brand retailers and driving implementation of regional plans across Europe.
Digital Marketing strategy and directing implementation (across all touch points), customer experience, Trade and B2B, Global business experience (Hyper markets Carrefour, Saturn etc).
Developed channel-specific and regional customer strategies in order to drive aggressive growth. Sales growth YOY 28%, new markets Turkey, Egypt, Singapore, Thailand, Latin American markets.
OTE GROUP-Electronics and Home appliances-Oman
Brand Communications, Marcom Planning & Strategic Marketing
Major Principals LG electronics, BlueStar, Pearl, Bosch, Prolux, TCL, White Westing house Brands
*ATL & BTL Planning and Activations(briefs and creative’s)
*Product development and creative duties including printing of collates and retail visibility
*Developing strategies for the Brand tracking Index for superior growth and deliverables
* Major Retail Chains Carefour, Emax, Lulu Hyper markets and others Branding and product promotions
*Key account management and planning for product promotions
*24 hrs Call service promotions and monitoring
Major Categories of business across Oman with mix of Hyper markets, Retailers and Company owned showrooms;
Audio-Video - Home Theatres, Hi Fi Systems, DVD Players & Recorders, Car Audios.
IT - Notebooks, Net books, Monitors, Projectors, Hard Drives, Digital Photo frames.
Appliances - Refrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air Purifiers, Cookers, Water Dispensers, Freezers, Small Domestic Appliances.
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OTE GROUP-Electronics and Home appliances-Oman
Brand Communications, Marcom Planning & Strategic Marketing
Major Principals LG electronics, BlueStar, Pearl, Bosch, Prolux, TCL, White Westing house Brands
*ATL & BTL Planning and Activations(briefs and creative’s)
*Product development and creative duties including printing of collates and retail visibility
*Developing strategies for the Brand tracking Index for superior growth and deliverables
* Major Retail Chains Carefour, Emax, Lulu Hyper markets and others Branding and product promotions
*Key account management and planning for product promotions
*24 hrs Call service promotions and monitoring
Major Categories of business across Oman with mix of Hyper markets, Retailers and Company owned showrooms;
Audio-Video - Home Theatres, Hi Fi Systems, DVD Players & Recorders, Car Audios.
IT - Notebooks, Net books, Monitors, Projectors, Hard Drives, Digital Photo frames.
Appliances - Refrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air Purifiers, Cookers, Water Dispensers, Freezers, Small Domestic Appliances.
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Samsung Electronics Limited
IT (Note books, Printers)AV/Home appliances for East Indian Markets communications (Bihar/Jhd/WB/OR/Assam & NE states including Bhutan
Consumer Durables including IT Business, AV/Home appliances Marcom Management
*Marketing Budget planning for categories AC/Washing Machines/Ref/Vacuum cleaners/Microwaves
*Handling 10, 000 Retail counters Sub dealers, dealers and distributors, Samsung Plazas
*Collats & ATL/BTL strategic marketing
*Branding & identifying alliances across the Branches
*Dream home raodshows, Direct Marketing planning & execution
*Rewards & Recognitions plan for channel support as well as operators
*OOH plans enhancing visibility across East India
*Planning and Implementation for Loyalty plans and Media handling (Radio/Press/OOH)
Tata Teleservices Limited-Uttar Pradesh West,
CIRCLE Marketing Head
(PTB/CCB/CALLING CARDS/PREPAID WALKY/PARSEC
Telecom brand Positioning PCO Telephony, Walky, Intl calling cards & other institutional business marketing
*Marketing Budget planning in order to meet the Circle AOP
*Handling 50k+ Operators base Merchandising and other POP
*Collats & ATL/BTL strategic marketing
*Bill inserts/direct mailers
*Residential and Corporate tie ups
*Rewards & Recognitions plan for channel support as well as operators
*OOH plans enhancing visibility across UPW and Uttaranchal
*Handling 4 Verticals as Head Marketing for brand positioning and Sales Promos
*Planning and Implementation for Circle Loyalty plans and Media handling (Radio/Press/OOH)
Tata Teleservices Limited-Uttar Pradesh, Branded Retail
Vendor development, Cross tie ups, Retailing, Mobile promotions with Nokia and Motorola, Tata Sky cable Promotions through branded stores
*Handling Retail branding and Co branding
*100+Tata True Value Hubs and Shoppe
*Marketing initiatives for footfalls and Sales
*Events and FAIRS
*Responsible for Brand guideline and Implementation
*Event Tie ups and cross branding
Competence:
Branding and Innovation for Driving TG to the Retail outlets, Rollouts and Launch planning, Stores short listing.
Led & Initiated Brand Activations-Hindustan unilever, Britannia, ATL, BTL, Radio jingles, AV production. Key rollouts for TATA teleservices across India with focus on new VAS/Voice products-added base of 0.5 million in 6 months, social marketing, and UNICEF campaign reached across 20million population.
HNI Lifestyle Wealth management with key initiatives for NET banking customers -Growth for customers opting NET banking was 74% post campaign drive.
Global Marketing management for Business Leaders.
Journalism and mass communications(Media)
MBA -Marketing and finance
