chandraprabha Arun, Digital Marketing Strategist

chandraprabha Arun

Digital Marketing Strategist

Green Field

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
12 years, 3 Months

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Work Experience

Total years of experience :12 years, 3 Months

Digital Marketing Strategist at Green Field
  • United Arab Emirates - Sharjah
  • My current job since July 2018

Role: - Digital Marketing & SEO Management, Web Developer/Designer
Projects: - 1) Web Designing & Development (including Content Writing and Analysis)
http://www.cimserpsystem.com/ (Construction ERP System software website) www.greenfielduae.com (company website), www.gftuae.ae (Parent company website)

2) SMO and Digital Marketing: - Digital marketing includes Email Marketing and SEO, PPC, SMO of Construction Software Products like CIMSERP (Construction ERP Software) Planswift (measurement take-off software), INAUXUS (Document Management Software), RTC (Estimation Software), GStar CAD.
Tools: - Google Analytics, Google Keyword planner, Google AdWords, , Bing, Yandex Web Master Tools etc.
Environment: - CSS, Java Script, JQuery, MySQL, HTML5, CSS, PHP, AJAX
Responsibilities:-
 Improving business through web development using PHP, HTML, CSS, WordPress, JavaScript, SEO audit on-page and off- page, PPC, SMM, SEM, focussing keywords & making new quality Back link to improve the Google rank list to increasing Sales and Leads and handling SMO like Facebook, Pinterest, tumbler, twitter, Instagram, stumbler, LinkedIn, Reddit etc..
 Develop, manage and integrate content marketing strategies, managing blogs and e-communications
 Creating and managing link building strategies, social media presences.
 Forecast marketing campaign growth and ROI for marketing campaigns.
 Keeping up to date with current digital trends, database management and assist with lead generation activities.
 Manage email and social media marketing campaigns and Email Marketing using Mail Chimp, Send Grid and other platforms.
 UI Development and Functionality Testing, DB Maintenance, Website maintenance.
 Resolving the errors related to database.
 Resolving and fixing errors in the web master by using Google, Bing web master tool.
 Video and audio editing using Camtasia software to online websites and Social Medias.
 Implementing successful techniques of web promotions for driving High organic traffic to website.
 Maintaining in Google Front Page 1st position for more keywords, for the website http://www.cimserpsystem.com one of our most popular keywords are Construction ERP Software UAE, Construction ERP UAE, Construction ERP Solution Provider in UAE, Construction ERP companies etc.
 Activities includes SEO checklists, Content Strategies, Blogging, Social Bookmarking, Forum related Content, Some Secret SEO Ingredients.

Digital Marketing Manager / Software Support / Web Developer at Micromind Solutions
  • United Arab Emirates - Dubai
  • November 2017 to December 2017

 Software Engineer/ Digital Marketing Manager at Micromind solutions LLC, Dubai (Aug 2015 - Feb 2018)
Role: - Software Support Engineer, Digital Marketing & SEO Management, Web Developer/Designer
Projects: - Axolon-ERP Software
Clients: - OUES OMAN, Royal Stables, Pillars, ALE International, Royal Food, Khalifa Lootah, Rapid Fire, MLSS Environment: - MS SQL, SQL Server 2005, 2008, 2012, 2014, 2016
Tools: - MS Office, MS SQL Server, Edit Plus, Note Plus, Team Viewer, Ammy Admin, Any Desk, Google
Analytics, Google Web Master Tool etc.
Environment: - PHP, HTML, CSS, Java Script, JQuery, MySQL


Responsibilities:-
 UI Development and Functionality Testing, DB Maintenance, Website maintenance, Installation, User Training and Software Implementation and Other Support Works.
 Supporting Sales People to give detailed demo to the client.
 Installation of SQL Server and Axolon ERP.
 Resolving the errors related to database.
 User Training with Functionality in real time systems.
 User Guidance and Live Testing.
 Document Preparation.
Projects: - www.axolonerp.com(company website), http://www.altabassum.com/ (Tools Trading),
www.goldencoastauto.com (Car Trading), www. micromind.biz (company website),
www.kolathjewelleryonline.com (jewellery)
 Preparing and sending promotional letters as per the client’s request.
 Resolving the web master errors by using Google web master tool.
 ERP implementation includes Users Training, Project Management, live data entry support, report verification with live data and requirement collection with client.
 Improving business through web development using PHP, HTML, CSS, WordPress, JavaScript, SEO audit on-page and off- page, PPC, SMM, SEM, focussing keywords & making new quality Back link to improve the Google rank list to increasing Sales and Leads and handling social media like Facebook, Pinterest, tumbler, twitter, Instagram, stumbler, LinkedIn, Reddit etc..
 Used SEO tools like Google analytics, Google Keyword planner, Google AdWords etc.… for Digital Marketing.
 Implementing successful techniques of web promotions which helped in driving High organic traffic to website.
 Maintaining in Google Front Page 1st position using 100 and more keywords, for the website http://www.axolonerp.com one of our most popular keywords are ERP Software Dubai, ERP Dubai, ERP Software, ERP Software companies, etc.
 Activities includes SEO checklists, Content Strategies, Blogging, Social Bookmarking, Forum related Content, Some Secret SEO Ingredients.

software support engineer/ seo, digital marketing at Brandsterlab LLC
  • United Arab Emirates - Dubai
  • August 2014 to November 2017

 SEO Specialist & Sr. Digital Marketing Consultant at Brandsterlab LLC Dubai (November 2014 - July 2015)
Role: - Digital Marketing & SEO Management, Web Developer/Designer
Projects: Brandsterlab Advertising(www.brandsterlab.com), Printers or copier rent in Dubai (www.printone.ae), Copiers on Lease in Dubai (www.printersonrental.com), Printers on lease in Dubai(www.printersonlease.com), Business card printing in Dubai (http://www.printgulf.com/) all these keywords are in front page and first position in google search.
Tools: - FileZilla, MS Office, MS SQL Server, Edit Plus, Notepad Plus, Brackets, Adobe Photoshop
Environment: - PHP, WordPress, CSS, HTML, JSP, Java, JavaScript, MySQL.
Clients: - Renarte, Clamp stone, Print one, Print gulf.
 Digital Marketing, Brand Management, Competitive Analysis, Preparing Online Marketing Strategies, Lead Generation, Local Search Optimization, Paid Search-Pay Per Click Marketing(Google AdWords), ROI Analysis, Remarketing, Search Engine Marketing(SEM), Search Engine Optimization(SEO), Social Media Strategy, Social Media Marketing(SMM), Social Media Optimization(SMO), Video Marketing, Web Analytics, Website Development, Email Marketing
 Preparing and sending SEO Reports as per the client’s request.
 Resolving the web master errors by using Google web master tool.
 Web development and designing includes Users Training at Client location, Project Management, live data entry support, report verification with live data and requirement collection with client.
 Improving business through web development using PHP, HTML, CSS, WordPress, JavaScript, SEO audit on-page and off- page, PPC, SMM, SEM, focussing keywords & making new quality Back link to improve the Google rank list to increasing Sales and Leads and handling social media like Facebook, Pinterest, tumbler, twitter, Instagram, stumbler, LinkedIn, Reddit etc..
 Used SEO, Google analytics, Google Keyword planner, Google AdWords, Display Ads, and Remarketing for Digital Marketing.
 Implementing successful techniques of web promotions which helped in driving High organic traffic to website.
 Activities includes SEO checklists, Content Strategies, Blogging, Social Bookmarking, Forum related Content, Some Secret SEO Ingredients.

 Trainee at Agile Programmers at Agile Programmers Pvt. Ltd, Chennai, India
  • India - Chennai
  • February 2009 to January 2012

•  Trainee at Agile Programmers Pvt. Ltd, Chennai, India (From jun’ 09 - Dec’ 09)
Job Profile and Responsibilities:-
•  Assisted in creating E-commerce website, email sites, company portals.
 Worked with senior PHP developers to integrate XHTML and PHP coding.
 Assisted in daily updates of client sites.
 Created website using PHP, MSQL, JavaScript, HTML and CSS.
 Used Dream weaver for creating HTML Pages as required.
 Developed and deployed on Windows XP environment.

Education

Master's degree, International Business
  • at Bharathiyar University
  • January 2013
Bachelor's degree, Computer Science and Engineering
  • at Govt. Engg College Idukki
  • January 2009

Specialties & Skills

Languages

Hindi
Beginner
Malayalam
Beginner
English
Beginner
Tamil
Beginner

Training and Certifications

php software web developer (Training)
Training Institute:
 Trainee at Agile Programmers
Date Attended:
June 2009

Hobbies

  • Writing poems, gardening, and cooking.
     Acquired ‘B’ & ’C’ certificates in NCC (National Cadet Corps).  Participated and won prizes in quiz, Essay competition, poem writing, group activities and solo items.  Participated in college sports meet and won prizes.