Charalambos Vouzikas

KEY ROLES:
Advise on commercial, marketing & sales management strategies for SME’s. Engage and partner with customers, vendors & third parties to create winning financial & commercial solutions in a competitive marketplace. Develop clients’ business plans, commercial policies, go-to-market strategies and implement elementary management information systems. Oversee coaching & supervision of sales team. Lead deal & sales negotiations with customers. Enhance deal financial architecture & pricing (margin view, P&L, discounted cash flow analysis). Identify, document, report and mitigate financial risks; ensure residual risk is reflected in margin/P&L/DCF/NPV models. Assess, develop and implement commercial & financial bidding process and tenders. Conduct sales presentations, formulate promotional strategies.

MAJOR ACHIEVEMENTS:
• Generated successful applications for European Union programmes ensuring funding of up to €1.2M.
• Turned around negative trend in the sales of the furniture sector and achieved a 6% sales increase within 24 months, with limited budget under difficult economic conditions.
• Directed highly successful business re-engineering & cost-containment projects.

CORE COMPETENCIES:
Leadership • Mentoring • Team management • Influencing positive change • Managing & accomplishing multiple & changing priorities within specified timeframes • Problem solving • Conflict resolution

KEY ROLES:
Leading a team of 7 direct subordinates, managing energy power projects of up to €47M annually in Greece and neighbouring countries, i.e. Albania, FYROM, & Cyprus. Created and led implementation of commercial strategy, ensuring that financial and resource forecasts were constructed and achieved. Administered the budget, coordinated all commercial aspects of bids and tenders. Developed and revised financial modelling tools to incorporate margin, P&L and DCF analysis; incorporated forward costing, benchmarking, CPI adjustments; improved capture of bid data, including items such as competitive information, financial, commercial and bid statistics, approved bids & offers, quotations & tenders. Recommended optimum financial structure, commercial terms and conditions to meet internal/external win themes at minimal risk.

MAJOR ACHIEVEMENTS:
• Established Procurement Department from the ground up and reduced costs by 5%.
• Played key role in increasing sales by 20%.
• Guided successful strategic transition from home to foreign markets.
• Planned & established a branch office in a neighbouring country.

KEY ROLES:
Leaded an international team of 5 subordinates, stationed in Greece & abroad. Developed and implemented all aspects of commercial & marketing strategies. Managed local marketing activities. Devised group marketing strategies. Administered the budget, provided financial input, approved all team expenses and negotiated deals and marketing initiatives with clients. Steered business development and supervised foreign market operations in Greece, Turkey, Bulgaria, Romania, FYROM, Albania, Cyprus, Azerbaijan, & Kazakhstan. Devised a pricing policy and managed the supply chain.

MAJOR ACHIEVEMENTS:
• Boosted sales in the region by 250% to over 1.3M devices in less than 3 years.
• Identified and implemented high performance cooperative relationships with numerous advertising agencies.

CORE COMPETENCIES:
Multinational & multicultural work-teams’ leadership, in a fast-paced environment • International business acumen • Adept at researching & reporting on financial & commercial issues • Risk minimization management • Managed high value, complex, nonstandard commercial terms • Supervised organizational effectiveness and maximization of productivity opportunities • Overall responsibility from qualification through customer proposal submission, negotiation & contract signature.

KEY ROLES:
Oversaw brand activities for OTC pharmaceuticals including Aspirin, Canesten, etc and managed FMCG products, including brands Autan & Green House. Designed and implemented marketing & commercial strategies & campaigns, monitored and analysed OTC market as well as competitive activities. Devised and implemented product advertising campaigns and promotional initiatives and handled all facets of PR & product publicity. Trained and oversaw a sales force of 7 personnel. Played active role in company re-engineering project.

MAJOR ACHIEVEMENTS:
• Doubled OTC product sales and guided successful re-branding of Aspirin.
• Steered successful launch of a new brand and 4 new line extensions and delivered significant market share

CORE COMPETENCIES:
Applied effective communication and interpersonal skills to interface with pharmaceutical & medical associations. Demonstrated ability to engage & partner with customers, vendors and third parties to create winning marketing and commercial solutions in a competitive marketplace.

Managing Aspirin brand: designing and overseeing implementation of commercial strategy, monitoring and analyzing competition and market, supervising supply chain

participation in the planning and implementation of Aspirin’s commercial policy and promotional activities

managing projects: PPC - Megalopolis Unit IV, Hellenic Navy frigates and landing ships