Marketing Manager - Middle-East, Turkey, Africa, Central Asia
Medtronic
Total years of experience :19 years, 4 Months
• Successfully managed the Medtronic/Covidien integration in terms of product and portfolio optimization, working closely with the global marketing and supply chain teams.
• Launched several key products across the region by developing clear product strategies and implementing marketing plans.
• Collaborated closely with global planners and supply chain teams through weekly and monthly calls to improve forecasting processes, as well as ensure timely delivery, resulting in achieving quarterly and yearly target revenue.
• Trained sales and distributor teams on technical and clinical side of the portfolio, ensuring proper execution in the market.
• Prepared and attended leadership reviews, focusing on product penetration, market growth, competitive share capture, expected demand, price sensitivity, profitability, to enhance decision-making.
• Prepared and developed the strategic plan preparation process, coordinating with regional and global leads from finance to strategy and marketing.
• Collaborated regularly and closely with the regional businesses to collect market data, competitive activities, analyze them, and develop marketing strategies aiming growing or developing the market as needed, and maintaining or gaining share.
• Planned, organized and implemented several customer trainings in the region and internationally, resulting in increased loyalty and therapy adoption
• Handled regional congresses from all aspects, starting from the structural side of the booth and branding, to the clinical and educational side through training villages and symposia.
• Supported sales teams across the regions through market visits and customer trainings.
• Ensured proper sales execution, which is aligned with overall company strategy and objectives by managing distributor teams, resulting in a 50% growth of overall sales.
• Maintained regular market visits to KOLs and updated them about latest results and product launches
• Sustained regular contacts with distributor to communicate goals, measure progress and maximize performance.
• Collected market data and information and set strategies and marketing plans to maintain market share in leading markets and increase share where needed.
• Increased adoption rate by 10% in major accounts.
• Organized and implemented several hands-on training for physician and nurses on specific procedures.
• Conducted product trainings for distributor’s sales force across MENA region.
- Manage the distributor teams across LSA and Levant Region
- Train distributor teams on new products, new strategies, sales requirements.
- Visit customers/KOLs on a regular basis
- Prepare Marketing Strategies and Plans with Regional Marketing Manager
- Implement Marketing Plan across the region
- Launch new product
- Meet with Distributors on a quarterly basis to review current performance and lay out coming plans
- Take part of the Strategic Plan preparations
- Attend several training courses on workshops whenever needed and available
• Developed and executed product launches that contributed to an annual growth in sales for the Gulf market
• Trained and Supported the sales force to develop both product knowledge and interpersonal skills
• Planned and organized workshops and training sessions by international experts for KOL doctors and technicians in local and international center of excellence.
• Lead and participated on cross-functional teams to coordinate professional education initiatives with marketing and other departments.
• Simultaneously handled sales operations in Kuwait while taking on the new role of a product manager.
• Attended numerous meetings and teleconferences with executive and senior management that resulted in developing a more successful business investment strategy for Cordis.
• Coordinated activities and supported key account representatives in sales calls and conferences
• Analyzed competitive product offerings in terms of features and benefits as well as price points.
• Closed deals that required high negotiating skills and elaborate communication
• Developed and maintained client relationships by constant follow up.
• Developed various sales approach by analyzing data of new products