Charlie Williams

Tasked with managing all regional CRM & Digital marketing campaigns for 3 of the largest brands in Alshaya’s portfolio: Starbucks, Victoria’s Secret and Bath and Body Works.

Achievements
• Optimized a recent Starbucks product launch campaign reducing CPR by 28%.
• Leveraged Facebook’s Offline Events and Loyalty data to track campaign impact on instore sales.
• Designed and ran an online to instore conversion campaign for Bath and Body works that drove 23% of all customers that engaged with the ad into store.

Responsibilities
• Run monthly/seasonal planning sessions with the brands to identify opportunities to enhance marketing activities or introduce additional activities to help the brand reach certain targets.
• Work with data analyst to identify meaningful and actionable insights that will allow me to come to informed decision when planning campaigns for the brands.
• Conceptualize, pitch and execute cross platform, cross market campaigns (SMS, Email, Search, Web and Social) for brands based on their business needs and marketing calendars.
• Leverage customer data from CRM and Social to run hyper targeted campaigns.
• Split test elements of campaigns (audience, creative, budgets) on a small scale to discover the best approach and scale.