Charushree Chundawat

Campaign Management: End-to-End Campaign Execution, Media Planning, Full-Funnel Optimization, Lead
Qualification, Creative A/B Testing.
● Client Servicing & Stakeholder Management: Understanding business objectives, translating client
requirements into data-driven campaign strategies, performance consulting, and cross-functional
collaboration.
● Ad Operations & Platforms: Colombia Ads (Campaign Setup, Inventory Management, Reporting), Google Ads,
Meta Ads, Taboola, Outbrain
● Tracking & Attribution: Appsflyer, Branch, Trackier, Adjust, mFilterIt, Pixel Implementation, QA Testing, CRM Syncing
● Analytics & Measurement: GA4, Google Analytics, UTM Strategy, Attribution Modelling, Excel-Based Performance
Dashboards
● Optimization Techniques: Creative-Level Optimization,

• Spearheaded more than 30 digital campaigns with budgets exceeding ₹10 Cr across BFSI,
EdTech, and Real Estate verticals using CPL, CPA, and CPI pricing strategies.
• Managed full-funnel digital acquisition, including media planning, campaign setup, pixel
integration, attribution alignment, and publisher onboarding.
• Leveraged Colombia Ads Dashboard for end-to-end ad operations including campaign
trafficking, inventory allocation, budget optimization, and audience targeting.
• Led technical implementation and QA of tracking pixels (Meta, Google, Appsflyer, Branch)
ensuring clean event firing, deduplication, and CRM sync.
• Delivered 3X+ ROAS through daily bid optimization, creative A/B testing, and publisher-level
targeting adjustments.
• Built performance reporting templates using Excel and GA4, focusing on key KPIs like
CAC, MQL rate, ROAS, and retention.
• Conducted fraud analysis and publisher audits through mFilterIt and direct tracking
discrepancies to ensure quality lead delivery.

• Planned and optimized omnichannel campaigns across Google, Meta, email, and remarketing
platforms for e-commerce and D2C clients.
• Implemented and tested pixels across multiple websites and landing environments,
resolving attribution gaps using Appsflyer and GA.
• Improved campaign CTR and CVR by collaborating with creative teams on asset variants and
messaging frameworks.
• Maintained pacing and reporting hygiene via Excel-based dashboards and real-time data
visualization.

• Developed SEO-optimized articles on personal finance and capital markets, contributing to
20% uplift in search-driven traffic.
• Executed push notification strategy and curated homepage content based on
newsworthiness and user engagement patterns.

• Authored over 2000 news and finance articles optimized for web and mobile engagement.
• Collaborated on scripting, thumbnails, and metadata for YouTube videos, leading to
improved session durations and retention.