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Erin Chen, Senior Manager

Erin Chen

Senior Manager·Standard Chartered Taiwan

United Arab Emirates

Master's degree, Marketing MBA (minor- finance)

Education

National Cheng-Chi University, Department of International Trade, Taiwan

January 2005

January 2005

Master's degree, Marketing MBA (minor- finance)

Taiwan

Was selected with full-scholarship as exchange student in KAIST Graduate School of Management, Seoul, Korea for a semester in 2005.

Skills

Customer Insight

Expert

Segmentation

Expert

Product Launch

Expert

Marketing

Expert

Credit Cards

Expert

MS Office(Microsoft Word/ Excel/ PowerPoint)

Expert

Partner/vendor management/negotiation capability

Expert

Marketing activities (TVC/POS/Vedio/Prints)

Expert

Customer complaint handling and problem solved

Expert

Credit Card cardholder activation/segmentation/usage method

Expert

Credit Card new product launch

Expert

Customer Insight

Expert

Segmentation

Expert

Product Launch

Expert

Marketing

Expert

Credit Cards

Expert

Languages

English

Expert

Chinese

Expert