cherine zoghby

Located or proposed potential business deals by contacting potential partners; studying and exploring opportunities. - Developed and executed all aspects of B2B marketing plan that focused on new partners acquisitions. - Assisted to develop sales pitches for customers, and close new business deals. - Secured to acquire partners for turnkey projects; developing and negotiating contracts. - Led a local content development team of 4 people for digital content customization and localization. - Defined processes, tools and resources for each project, depending on project specifications and customer goals. - Developed and monitored project plans and insure successful delivery of projects thru meeting timelines, on scope, on budget while not jeopardizing on quality. - Coordinated with internal and external resources and vendors from initiation to launch of the project life cycle. - Updated all relevant stakeholders during the project development progress to ensure that their needs are being met.

Managed Ericsson projects for Etisalat, UAE and Alfa ORASCOM Telecom, Lebanon.
- Assisted in after sales technical and onsite support. - Presented product capabilities and software feature releases and explained their business benefits. - Supported the account teams in ensuring customer satisfaction. - Acted as the primary interface between design teams and client, where I was responsible for handling current and future requirements concerning network design. - Planned the schedule to ensure compliance with customer requirements and deadlines. - Presented weekly updates and accomplishments to the customer. - Managed and provided daily direction to the service delivery team to ensure that the work was completed within the requested deadline. - Continuously challenged our ways of working to enhance operations and to deliver results with greater efficiency and quality.

- Handled RFI/RFP response and proposal documents. - Prepared and negotiated the Service Level Agreement (SLA) containing the scope of work, project plan, resource dimensioning, Key Performance Indicators (KPI) and deliverables, that were validated together with the customer. - Ensure that the deliverables were according to schedule, quality, and scope.
- Identified and generated add-on sale opportunities. - Lead and managed external and Ericsson resources involved in project delivery

Responsible for Optimization, Design and E2E Planning of the 2G/3G Network of multiple Operators in Africa
and dealing with NSN and ZTE equipment.
- Performed daily competitive analysis for network statistics
- Generated reports for network performance, traffic model, subscriber status
- Reported discrepancies in statistics and led project solutions
- Developed plans to introduce a new model to the company operations
- Planned activities for projects including Radio and Core parts of the network

Key member in the team responsible for the successful accomplishment of the “Full Duplex Ethernet Card
10/100/1000 Mbps” project