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cherryl ogutu, Brand Manager Skechers & Flo

cherryl ogutu

Brand Manager Skechers & Flo·Hopeholding Company Limited

Kenya

Diploma, Virtual Assistant

Work experience

Total years of experience: 10 years, 11 months

Brand Manager Skechers & Flo

May 2023 - February 2025

Hopeholding Company Limited

Dar es Salaam, Tanzania

May 2023 - February 2025

• Analysed sales trends and financial data to optimise product assortments; improved
product availability and reduced excess inventory.
• Monitored stock levels and collaborated with suppliers on ordering schedules,
cutting stock shortages, and controlling inventory costs.
• Provided training and leadership to store staff, enhancing service quality and
boosting customer satisfaction.

Company industry:
Retail & Wholesale

Multi-Store manager

February 2019 - April 2023

Phirdos Kenya Limited

Nairobi, Kenya

February 2019 - April 2023

• Managed operations of 10 retail locations, including sales forecasting, visual
merchandising, and inventory planning across channels.
• Developed sales strategies and led a team of 52 staff, resulting in a 20% increase
in customer satisfaction and a 30% reduction in staff turnover.
• Prepared detailed weekly sales and stock reports to inform ordering decisions,
consistently meeting budget and sales targets.
• Negotiated with vendors to streamline deliveries and introduced merchandising
initiatives that drove product performance

Company industry:
Sales Outsourcing
Job role:
Management

Senior Sales Executive

February 2013 - November 2017

African & Eastern Middle East

Dubai, United Arab Emirates

February 2013 - November 2017

• Utilised deep product knowledge to advise high-value customers on luxury items,
consistently meeting or exceeding sales targets.
• Maintained premium merchandise displays and collaborated with
marketing/merchandising teams to align with brand standards.
• Upsold complementary products, contributing to increased average transaction
value and reinforcing a high-end shopping experience.

Company industry:
Retail & Wholesale

Education

African Leadership Accelerator

April 2026

April 2026

Diploma, Virtual Assistant

Kenya

Nairobi Aviation College

November 2008

November 2008

Diploma, Aviation And Technology

Kenya

Skills

ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
CONTINUOUS AVAILABILITY
Intermediate
CONTINUOUS AVAILABILITY
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
FINANCIAL DATA
Intermediate
FINANCIAL DATA
Intermediate
GROWTH MINDEDNESS
Intermediate
GROWTH MINDEDNESS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
RETAIL MANAGEMENT
Intermediate
RETAIL MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES FORECASTING
Intermediate
SALES FORECASTING
Intermediate
VENDOR MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate