Cheryl Dias, Regional Coordinator, South Asia

Cheryl Dias

Regional Coordinator, South Asia

Red Bull

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
7 years, 2 Months

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Work Experience

Total years of experience :7 years, 2 Months

Regional Coordinator, South Asia at Red Bull
  • United Arab Emirates - Dubai
  • July 2008 to October 2011

Business Planning
• Key user and key point of contact for the Annual Business Plan; ensured accurate and timely submission of the regional business plan to HQ in Austria.
• Supported the General Manager in preparing the Business Plan by providing analytical support for all areas of the business.
Sales and Marketing
• Monitored sales and marketing events for the South Asia region and maintained very good relationship with all regional Distributors.
• Accurately tracked, measured and reported sales and marketing efforts and provided analysis for sales figures.
• Prepared reports on the political situation, currency trends and FMCG market in the South Asia Region, ensuring data integrity.
• Managed contractual agreements with local service providers thus ensuring best prices for Red Bull all year round.
• Executed effective inventory and vendor management.
Training and Development
• Trained employees on the accurate usage of the Business Planning systems and processes.
• Conducted employee orientation for all new comers and ensured all employees were well aware of the policies and procedures of the company.
• Ensured on-boarding, induction and exit formalities were conducted for all employees. Created and maintained user ID management on company intranet for ten countries within the region.
• Organized Sales & Marketing training for the region with excellent coordination and precision.
Employee Relations
• Tracked and reported recruitment, retention, organizational changes and employee information to HQ in Austria and HRHQ in Moscow through internal HRIS.
• Regulated HR policies and procedures and implemented best practices for the entire South Asia Region.
• Maintained job descriptions for the region, coordinated all performance appraisals and managed all employee records.
• Organized employee development activities thus ensuring a stronger, more committed and cooperative work environment.

Senior Sales Administrator at Schon Properties
  • United Arab Emirates - Dubai
  • June 2007 to July 2008

Sales and Marketing
• Built a strong relationship with HNW clients, identified client concerns, analyzed feedback and set up corrective measures. Prepared Sales reports, updating records on Customer Relationship Management Systems (CRMS).
• Offered advice to clients on the development, availability, ownership and resale of property to enable them to make the right investment decisions. Prepared and reviewed Ownership Agreements and Financial Schedules of all HNW clients.
Administrative
• Prepared sales commission statements for internal and external sales agents. Analyzed the sale of property and financial schedules to ensure accurate sales commissions for internal and external agents.
• Ensured timely and accurate reporting of confidential Sales Commission Reports to Senior Management and Board of Directors.
• Developed a Commissions Manual for new recruits and trained them to ensure accounting procedures were followed accurately.

Business Developer - Personal Banker & Corporate Banker at HSBC
  • United Arab Emirates - Dubai
  • October 2006 to June 2007

• Performed presentations on banking and financial solutions like accounts, bank loans and credit cards in order to build a strong personal banking relationship, increase sales and exceed team targets.
• Trained new employees on preparing presentations and meetings with important corporate clients.
• Advised clients on the best banking solutions in order to meet their financial requirements.
• Visited companies to build and strengthen personal banking relationships and liaised with the key contact in the company to build a strong clientele.

Senior Credit Initiator at Citibank
  • United Arab Emirates - Dubai
  • September 2004 to September 2006

• Lead a team of two individuals and conducted training for new recruits for prescreening credit card and loan applications.
• Examined authenticity of applications for Credit Cards, Personal Loans, Salary Transfer Loans and Business Loans through due diligence analysis.
• Analyzed credit worthiness of customers and highlighted fraudulent applications through effective use of Citibank’s Credit processes and procedures, (GRB) Global Relationship Banking system & (CB) Central Bank of UAE

Education

Master's degree, International Business
  • at University of Wollongong
  • October 2007

Core Subjects: Employment Relations, International Financial Management, International Business, Supply Chain Management and Intl. Economics Electives: Human Resource Management, Change Management, Advertising and Marketing in a Global Economy Grade: Distinction Professional Career Workshops in Event Management and Leadership.

Bachelor's degree, Vital Statistics and Mathematical Statistics
  • at University of Bombay - St. Xavier's College
  • June 2004

Vital Statistics and Mathematical Statistics. Grade - First Class I was a part of the organising committee for the college festival Malhar 2003.

High school or equivalent, Pure Maths and Biology
  • at St. Mary's Catholic High School
  • September 2001

GCE A Level, Major Subjects: Pure Mathematics and Biology GCSE O Level in English, Mathematics and Sciences Aggregate Grade 92%

Specialties & Skills

Priority Management
Organisational Skills
Interpersonal Skills
Communication Skills
Microsoft Office
MS Office
Typing speed 60wpm
Leadership skills
Customer Service Skills

Languages

English
Expert
Hindi
Expert
Arabic
Intermediate

Training and Certifications

Event Management, Professional Career workshop (Certificate)
Date Attended:
June 2007
Valid Until:
June 2007
Leadership Management, Problem Solving & Decision Making (Certificate)
Date Attended:
October 2007
Valid Until:
October 2007