Driving successful marketing strategies across real estate, payment solutions, EV charging solutions. Overseeing and executing comprehensive marketing campaigns, including exhibitions, social media, content creation, and event planning. Delivering exceptional results and building strong partnerships with stakeholders.
• Successfully organised and executed company stands at events like Seamless Exhibition 2022/ 2023, demonstrating skills in curation, time management, and communication. Resulting in a 220k signed card volume and the potential for strategic partnership with UAE Government Transportation Authorities.
• Demonstrated adaptability and problem-solving skills by curating company stands for the Annual Investment Meeting Congress 2023 within a weeks notice. Successfully leveraged innovative strategies to secure a partnership with Sustainability City and identified the sales potential of 300 EV chargers.
• Collaboratively implemented a content calendar for social media channels, utilizing LinkedIn Ads and Meta Business Suite, leading to a 900% increase in followers and a 600% surge in post impressions per month.
• Collaborated with TikTok Middle East and influencers to execute a successful digital marketing campaign for an online game, achieving over 3 million views on TikTok and generating more than 10, 000 app downloads. Utilised in-depth knowledge of social media analytics platforms to optimise performance.
• Efficiently helped roadshow events for Lotus Group under time constraints, leveraging stakeholder relationship building, resulting in partnerships with the group.
• Spearheaded marketing initiatives at AIM Congress and exhibitions under pressure and short notice, coordinating closely with stakeholders. Leveraged problem-solving, creative thinking, and project management skills to earn Employee of the Month.
• Negotiated cost-effective terms with an exhibition design supplier, utilizing market knowledge, negotiation, and budget management skills, leading to a 14k AED reduction in the budget. Successfully delivered a stand presentation with 5 active monitors in a 44 sqm space, all within a 4-day preparation period.
• Coordinated with See Institute for the Group’s stand presentation at the Global Sustainability Summit 2024, organising panel discussions with company speakers and leaders such as Schneider and Huawei. Leveraged partnership building and creativity to establish key relationships with Dubai Silicon Oasis and RIT, leading to potential collaborative projects in biotech and EV charging infrastructure development.
• Developed an exhibition strategy in collaboration with ModaPay for FinTech Surge 2023, working closely with their CEO and marketing team on product presentations. Managed a workshop between both CEOs, coordinated video presentations, and led campaigns alongside social media activities, resulting in a 10% increase in LinkedIn followers.
• Provided exceptional sales support and VIP service to high-level executives, resulting in the signing of a 10, 000-card volume agreement with China State Construction Middle East and UnionPay International.
• Coordinated with stakeholders to ensure UnionPay International and China Construction corporate branding guidelines were adhered to. Utilised Adobe Illustrator and Photoshop to create compliant designs. Successfully negotiated with EDC and IDEMIA for design approval, resulting in the timely delivery of a high-quality product.
• Led the development of the UI/UX design wireframe for the companys first E-Wallet application. Collaborated closely with management and development teams to ensure successful product delivery. Utilised Adobe XD and UI/UX design principles to create a user-friendly and visually appealing interface, resulting in the successful launch of the E-Wallet application for cardholders.
- Company industry:
- Financial Services
- Job role:
-
Marketing and PR
