States Activation Manager
Glo Mobile Ltd
Total years of experience :25 years, 0 Months
This is a cross-functional role; I work with members within Sales, Marketing, Product development and Network operations teams.
•I am in charge of the Revenue Generation Base (RGB) of the company and its steady growth (over 48% growth till date)
•Coordinates new product lunch in Territories vis-a-vis sales set targets.
•Own strategic customer relationships with Agencies and Trade partners.
•Activates new trade markets with product lunch, sales and monitoring.
•Independently manage the Accounts by both leveraging relationships as well as using data analysis to track success and value drivers
•Incharge of consumption growth.
•Coordinates Company sponsored events, with the intent of increasing RGB and creating Brand visibility, product equity, product penetration, and engagement. There by increasing consumption.
•Control and supervise the activities of the market Activation managers to ensure plans are executed and objectives realized.
•Monitor the performance of the company’s products through regular field visit to clusters.
•Coach sales executives/sales managers with ongoing reviews and performance plans.
•Maintain internal and external working relationships essential to driving exceptional results.
•I serve as primary point of escalation when customer issues arise, troubleshooting, and ensuring quick resolution by liaising with other department Heads.
Lead a team that expedited 17% revenue growth in Nasco Group as a Zonal Sales Manager in the first 7 months of joining the Group. And this was achieved by personal recommendations for right staffing, strategic market, and product refinement.
Built full scale sales operations from ground up including recruitment of Regional Sales managers, Sales Executives, merchandisers and developing the sales and marketing strategies.
Developed a mid/long term strategy on how to gain a large chunk of the detergent market by driving Regional launch.
Year on year I have successfully applied different approaches in driving and sustaining growth through strong allegiance to consumers and Key Distributors.
Successfully aligned the sales force of Nasco Group across various business verticals within the Group by ensuring frequent joint Account plans, joint customer engagements, and joint marketing events.
Have built successful partnerships with top government officials and NGOs which have contributed in revenue growth for the Group.
Leveraged on acquired sales excellence techniques to ensure quality customer service delivery and track opportunities in the pipeline to close.
Responsible for orchestrating the activities of the sales force, ensuring a very clear understanding of the deliverables.
Responsible for measuring success against all vertical metrics on our forecast and pipeline management.
Milestone Achievements:
Successfully relaunched a product into the south-south and south east market which hitherto has been a failure. And it is currently witnessing growth quarter after quarter.
I got a 15% upward review on my package for outstanding performance in my first year with the Group.
Won the best Zonal Sales Manager of the year for increasing the turnover and market share in Nigeria.
Job Functions:
•Liaise with the Chief Marketing Officer and the National Sales Manager on regular basis to coordinate the sales activities in the specified zone (covering 30% of the federation).
• Assumes direct responsibility for all day-to-day sales operations, product distribution including: targeted sales achievement, business financial management, direct sales and promotional activities, customer service and retention, inventory management, reconciliations and deposits, customer satisfaction measured by surveys.
•Assists the Chief Marketing Officer in establishing budget, operates within approved budget. Exhibits solid understanding of financial/business metrics and reports. Analyzes business operations and trends. Develops and executes plans to correct improvement areas.
•Work with the National Sales Manager in the preparation of sales plans, forecasts for specified zone.
•Positively influences and motivates all employees by maintaining a team approach in the day-to-day management of all employees.
•Direct and control the activities of the Regional Sales Managers to ensure that plans are executed and objectives realized.
•Monitor the performance of the company’s products through regular field visit to regional areas and proper coordination of the sales team.
•Coach sales executives/Regional managers with ongoing reviews and performance plans.
•Training the Team on Key Account Management and Implementation. Setting up structure for successful Key Accounts.
•Developed internal and external relationships crucial to driving exceptional results.
•Maintained direct involvement with senior-level decisions impacting on results.
•Ensure that targets set by the company for the specified zone are constantly achieved while providing exemplary leadership.
•Advice Head Office on the recruitment, placement, promotion and discipline of staff in the specified zone.
•Approve the itineraries of the sales team, and monitor its implementation and effectiveness, while exercising overall control of expenditure in the zone.
•Handle serious complaints from Key Distributors, Regional managers, Sales Representatives and consumers.
•Closely monitor the performance of all Key Distributors to determine appropriate grading and availing of trade credit, while ensuring prompt collection of all out standings.
• Reports to Globacom Business Director.
• Coordinates Area Sales Team and implements sales trainings. Designed sales tracking template which helped individual sales manager track own sales on weekly bases versus RTAT (Remaining To Achieve Target). This increased productivity by more than 50% as each sales manager knows if he/she is trending towards target or not even before end of the month.
• Mmanagement of bank facilities\{Bank Guarantee, T.O.D and other forms of credit facilities\} for key Accounts. Which increased sells by 22% between 2010 to 2013.
• In charge of Market planning (Market Analysis, Market Entry, and Target setting).
• Member, regional rollout team.
• Manages Globacom Ltd key Accounts in the region vis-à-vis actualization of their specific sales target.
• Increased Sales per BDE \{Business Dev. Executive\} by 82%.
• Introduced new trade channels, which increased volume per dealer by 5%.
• Identification of outlets and other strategic locations for deployment of all below the line merchandising materials/branding.
• Monitoring competition activities and making recommendations to management.
• Project Head, rural sim injection programme.
• Budget planning for my Territory.
• Handling Training sessions for Sub BAs (Business Associates)
In charge of all retail channels in the territory.
• Direct monitoring of the sales team.
• Allocates areas to sales merchandisers.
• Reallocating sales targets among the merchandisers.
• Liaises with other line managers.
• Ensures that the brand of the company is projected in the assigned territory.
• Liaises with dealers and Sub-Dealers for product allocation and distribution.
• Has comprehensive knowledge of the company’s products or services.
• Reports all competitor activities as seen in the field.
(Key Account)
2, Ibrahim Abacha Way,
0pp.Sahara Hotel, Bank Of The North Area, Maiduguri, Borno state.
Job Descriptions:
*Managed Key Account in the territory and grew the territorial sales by
28% in the first 1year 3months.
*Expanded Sales territories by 12% into hinterland hitherto not in existence.
* Training of VSRs (Van Sales Representative)
* Increased regional sales.
* Implemented training courses for merchandisers and tricycle reps.
* Efficient coordination of product policies.
* Merchandising compliance for flagship products
Mobil Oil Plc
2, Ibrahim Abacha Way,
0pp.Sahara Hotel, Bank Of The North Area. Maiduguri, Borno state.
Job Descriptions:
•Effective and efficient coordination of product policies and objectives.
•Managed Key Distributors within my territory.
•Expanded Sales territory.
•Implemented training courses for forecourt attendants.
•Merchandising compliance for flagship products.
•Planning and sustaining efforts to establish good relationship with sub distributors.
Lagos State.
Job Descriptions:
•Business Channel coverage
•Developed emerging Markets
•Brought up strategies to beat competition.
•Positioning of Brand values.
courses: Alliance Française Certificate in French Language