Chimene Frangieh

• Manage two guesthouses, handling operations, guest services, and hosting.
• Oversee bookings via Airbnb, Booking.com, and social media.
• Handle marketing, cleaning, and day-to-day hospitality needs.

• Client Relationship Management: Act as the primary point of contact for clients, ensuring alignment
with their brand vision, goals, and campaign requirements.
• Team Leadership & Collaboration: Lead a cross-functional team of photographers, designers, and
content creators, providing detailed creative briefs and approving final deliverables to maintain brand
consistency.
• Social Media Strategy Development: Craft and execute comprehensive social media strategies,
including tone of voice, content calendars, and audience targeting plans tailored to client objectives.
• Community Management: Manage online interactions, responding to comments, messages, and
reviews to build strong brand relationships with audiences.
• Advertising & Campaign Management: Launch and manage paid campaigns across Meta (Facebook
& Instagram, LinkedIn) and Google Ads, including budget allocation, ad targeting, and performance
tracking to maximize ROI.
• Copywriting & Creative Content: Write engaging captions, slogans, and copy for campaigns while
overseeing the creation of high-quality visual content.
• Analytics & Optimization: Track campaign performance, compile detailed reports, and provide
actionable recommendations to enhance effectiveness and meet KPIs.
• Brand Strategy & Presentation: Present strategic insights, target audience profiles, and creative
direction to clients, ensuring alignment with their business objectives.

• Notable Clients: Pepsi x Baroque/ Middle Beast: (Redbull x Baroque KSA / Aquafina / F1 /
heineken)/ Laverne KSA (Georgina Rodriquezs fragnance)/ Joy Awards/Baroque/ Oak hospitality
KSA/ Forno del Buffone/ Shawarma Wrappers/ 2805/ Le Perroquet/ MonkeyBznz/ Yamakan KSA.
• Led campaigns for major clients including Pepsi, F1, Aquafina, Heineken, Joy Awards, and Georgina
Rodríguezs fragrance launch (Laverne KSA).
• Executed a branded Pepsi pop-up bar in boulevard KSA, and on-ground activations for Pepsi and
Aquafina, enhancing brand visibility and consumer engagement.
• Strategic Collaboration & Campaign Execution: Collaborate closely with management, project, and
creative teams to strategize and execute media and marketing projects that drive revenue and achieve
campaign goals.
• Influencer Management with CreatorIQ: Utilize the CIQ platform to identify, manage, and measure the
right creators, influencers, and bloggers for campaigns. Develop and execute launch plans in
collaboration with selected influencers to enhance brand visibility and engagement.
• Project Coordination & Client Communication: Manage client relationships by providing daily updates
on project status, deadlines, and campaign performance to align client expectations with project
deliverables.
• Media Planning & Analysis: Develop content calendars for brands, defining post objectives, messages,
and media channels in coordination with the creative team. Conduct market and consumer research to
build targeted media plans.
• Campaign Management: Oversee campaign launches, coordinating media placement, task allocation,
and workflow management to ensure timely and accurate execution across all channels.
• Performance Monitoring & Optimization: Track and analyze campaign results, providing optimization
recommendations based on data to maximize ROI and meet performance KPIs.
• Brand Identity & Content Creation: Ensure all design and copy align with brand identity and business
requirements. Handle content creation and community management across social media platforms,
developing and maintaining brand presence.
• Market Research & Strategic Insights: Conduct daily industry and competitor research to inform
campaign strategies, enhance brand awareness, and identify effective media channels and formats.
• Budget & Administrative Support: Assist with budget management and task coordination within the
team, overseeing invoicing processes, and ensuring administrative accuracy.
• Reporting & Data Analysis: Prepare reports on campaign performance, compiling insights for client
reviews and recommending improvements for future campaigns.

Industries: Real Estate, FMCG, Interior design, F&B, Fashion & Beauty, Cars, Money Exchange,
Photography, Luxury Retail.
• Content Strategy & Planning: Developed and managed comprehensive social media content calendars
tailored to each brands objectives and target audience, ensuring consistent and engaging online
presence across multiple platforms.
• Team Management & Collaboration: Led a cross-functional team, including photographers, copywriters,
and graphic designers, to execute high-quality social media content from concept to delivery. Provided
detailed creative briefs and clear instructions to maintain brand alignment.
• Brand Development: Established and crafted brand identities, including logo design, brand personality,
and tone of voice, for clients across various industries. Ensured cohesive and authentic branding across
all social media platforms.
• Campaign Creation & Execution: Designed and executed social media campaigns, overseeing every
stage from ideation and content creation to performance monitoring and optimization.
• Marketing Briefs: Authored and presented detailed marketing briefs to guide the creative team,
translating client objectives into actionable plans that drive engagement and visibility.

• Led the marketing and PR efforts for the pre-opening of Expo 2020, ensuring seamless execution.
• Developed and managed the event calendar for the entire month of Expo 2020.
• Coordinated with celebrities and performers, scheduling their appearances and confirming attendance.
• Organized and assigned teams across pavilions, defining their roles and responsibilities.
• Managed the distribution of performances, ensuring smooth transitions and timing.
• Supervised team placements, provided rehearsal guidance, and oversaw on-site operations.
• Handled the recruitment of pavilion teams, ensuring proper staffing and coordination.
• Acted as the main liaison with the General Operations Manager, providing regular updates and reports.

• I worked as customer service/ organizer/ promoter for Arab Health, GITEX & ADIPEC at Dubai
Exhibitions with Events Lab company

• Managed two teams for the marketing & sales departments and made sure they were both on top of their
annual targets in getting new clients and selling memberships.
• I played big role in working on advertising campaigns for our customers which it would help them
gaining more turnover on their sales.

• Maintained office services by organizing office operations and procedures, preparing payroll,
controlling correspondence, designing filing systems, reviewing, and approving supply requisitions, and
assigning and monitoring clerical functions.
• Prepared and maintained case files, including documentation such as clients flight information, flight
tickets, hotel bookings, trips description, services provided, and relevant correspondence.

• Managed the team at Taiga and trained any new joiners, arranged the schedule shifts for staff and
assigned tasks.
• I was responsible for the daily expenses and revenues and made sure that all supply orders are crossed
checked before placing them.
• Worked on creating an advertising campaign and also assisted in designing the online menus.

Started with Customer services