Regional Brand Manager
Danone Baby Nutrition Middle East, Pakistan & Africa
مجموع سنوات الخبرة :5 years, 7 أشهر
Defining and recommending brands regional strategy, and marketing plans aligned with business unit objectives
Translating strategies into regional and local activities as part of a strong marketing plan
Implementing marketing plans above the line (TV, radio, print and PR) and below the line
Leading and implementing qualitative and quantitative research studies (pre-advertisement, focus groups…)
Managing new products development and existing products renovation, in collaboration with R&D, Supply Chain,
Factories & Finance
Developing and managing successful brand campaigns
Ensuring implementation of campaigns cross channels in all countries
Leading the communication, alignment & collaboration with the Trade Marketing teams in the countries to secure the marketing plans implementation
Recommending and managing packaging re-launches
Monitoring and analyzing brands performance, market trends and competitive activities to identify business
opportunities and recommend future actions
Managing brands budgets effectively, to maximize potential and avoid overspends
Contributed to the achievement of company business plan (volume & revenues objectives)
Provided accurate and timely analysis (weekly, monthly, and quarterly) about distributors’ sales
Proactively identified opportunities and risks for each country and recommended corrective actions
Coordinated and managed implementation, and usage of sales tools internally / externally
Analyzed retail and consumer data for the « Panier de Yoplait 0% » range
Developed packaging design for current products and new variants
Contributed to the new design range relaunch
Implemented the brand’s consumer promotion plan
Analyzed retail and consumer data for the two brands
Defined brands strategies and implemented marketing plans
Led new product innovation and products renovation in collaboration with R&D, Supply Chain, Factories & Finance
Managed P&Ls analysis and cost saving projects
Conducted quantitative & qualitative research studies (U&A, Concepts Test, Product Test, E-Track copy)
Tracked the marketing budget
Organized the « Kiri Farm » event, measured and report success/learning’s in post analysis
Implemented national sampling operations
Created new in-store merchandising solutions in supermarkets nationwide
Implemented the “Back to school 2006-2007” consumer promotion
2008 - 2009 Active Learning School - London, United Kingdom Business English
2007 - 2008 IAE Gustave Eiffel - Paris, France Master Degree in Marketing
2002 - 2006 HEC Algiers - Algiers, Algeria B.A in Marketing - Major of the class in 2006