Christian Voss Pedersen

Promoted to the key driver of Marketing and Communications while reporting to the Head of Marketing. 1 direct and 2 indirect reports. Budget: AED 22 million.

Created one of the most innovative and consumer centric property brands in Dubai via a 360-degree, less corporate and more transparent Marketing and Communications strategy.

Delivered international digital campaign targeting KSA, Qatar, Oman, Kuwait, India and Nigeria promoting the investment benefits of Dubai and Town Square reaching 75 million unique users while generating 6, 600 leads and 500, 000 website visits.

Planned and executed digital campaign for UAE and KSA to increase brand awareness and push the sales of inventory generating 5, 000+ leads and 600, 000 website visits.

Developed the corporate PR strategy together with PR agency delivering 15+ press releases for JVs, product launches and corporate partnerships. Coverage in all major dailies and key industry publications (online and print).

“Win a 2-bedroom Apartment” competition for Town Square targeting all consumer touch points. 1, 000+ submissions, 100, 000 monthly website visits, 3 million+ YouTube views and brand awareness exceeding industry leaders according to Google brand uplift study.

Liaising with Senior Management and Head of Departments such as the Nshama CEO, COO, CFO, Head of Operations, Senior Development Director and Head of Sales.

Developed and implemented marketing plans across Africa and the GCC.

Delivered 20+ large-scale product launches and events in the GCC, India, Pakistan and Africa (incl. ATL/BTL campaigns, social media, PR, marketing collateral, venue branding).

Established and successfully grew the brands of Centenary City in Nigeria and Town Square Dubai. Generating 30, 000+ leads and 350+ daily visitors to sales centers.

Managed cross-functional projects and secured buy-in from internal and external stakeholders, e.g. the Senior Management Team, Development, Interior Design, CRM, Sales, IT, branding/advertising/PR/media agencies, production companies and printers.

Managing a budget of AED 12 million. Direct report: Marketing Executive.

Successfully executed 5 product launches each involving 500+ attendees (online, print and outdoor advertising, direct mailing, SMS and venue branding).

Established Emaar Pavilion as the primary sales center and product launch venue for Emaar by leading the process of redesigning and optimizing the customer journey.

Planned and executed 3 ATL/BTL campaigns with local and international reach to promote luxurious products such as Arabian Ranches and Blvd Crescent.

Daily correspondence with branding/communication agencies and other suppliers for the production of marketing collaterals to be used in product launches, campaigns etc.

Developed and executed tradeshow with 800+ customers in 8 different cities resulting in increased brand awareness and strong relationships with customers. All KPIs exceeded.

Delivered interactive competition for selected stores resulting in increased Share of Face and 10%+ sales growth in selected channels.

Created new and innovative product display for wholesale channels to increase product visibility as well as growing sales.

Successfully established and managed cross-functional teams throughout the entire organization to deliver powerful projects.

Directed the Field Sales Force to ensure successful implementation of Marketing initiatives at the point of sale as well as obtaining buy-in from customers.

Maximizing sales volume and market share by analyzing and identifying business opportunities and initiating projects leading to effective selling of the brand portfolio.

Ongoing in-depth analysis including volume trends and market share development of the Key Account universe, Channels and Accounts.

Monitoring and arranging compliance activities across all Key Accounts in collaboration with the Key Account team.

Online and offline marketing activities and communication, e.g. brochures, social media, co-branding partnerships and corporate blogging.

Product development followed by sales pitch to customers resulting in increased sales, disclosing customer needs and creating strong relationships with clients.

Business development by identifying new segments, industries and markets. Developing and implementing export strategies for several foreign markets.

Hiring and managing interns in order to achieve company objectives in the most cost- efficient way possible.