Account Executive
Saatchi & Saatchi
Total years of experience :15 years, 10 Months
Brands Handled: P&G’s - Pampers, MAF’s - Fujairah City Centre (FCC) and Arla’s - Lurpak.
- Handling integrated through-the-line advertising campaigns across all consumer touch points, with specific expertise in above-the-line activities.
- Actively involved in communications strategy & creative development.
- Sourcing suppliers & managing production of marketing collaterals to meet client’s expectations.
- Handling daily operational requirements. Regional support coordinator for agency & client.
- Involved in concept and TV ad testing.
- Pampers - Creating global tool-kits for regional offices to follow.
- Fujairah City Centre - Helped to successfully launch the mall in Q1 of 2012.
- Lurpak - Re-introduced the Lurpak brand in the ME region through the launch of the ‘Love food with Lurpak’ campaign in 2010.
- Support member for new account pitches and key contributor in ’Xploring’ sessions to identify consumer attitudes for various agency in-charge accounts.
Brands Handled: PepsiCo’s - Quaker Oats, Tasali & Twistos, Friesland Campina’s - Rainbow Milk, Siemens, Marico and Tourism Australia.
- Handling integrated through-the-line advertising campaigns from planning & briefing stage through to execution & final production.
- Ensuring synergy between all Launch Campaign materials - Print, TV, Outdoor & Digital.
- Compiling and presenting competitive reports, budget reviews & creative recommendations.
- Managing relationships with the clients and developing and implementing marketing plans.
Rainbow Milk, Quaker Oats & Tasali - Managing POS requirements for the GCC region.
- Tasali - Involved in the branding & packaging identity.
- Twistos - Assisted in the development of the brand identity and brand strategy for launch.
• Create layouts for three of HAWK’s main products - The HAWK Business Pages 2007, The HAWK Product Finder, HAWK Dubai Media City Directory.
• Proofread the layout pages for errors.
• Proofread the copy and layout of the commercial ads made by the ad department
before and after client approval.
• Generate new ideas for commercial ads for the clients.